New Weekly Podtrac Download and Audience Data Amid the COVID-19 Crisis
This article is at least a year old
Lots of people have questions about what’s happening in the podcast space as the COVID-19 crisis unfolds. For the US, Podtrac have said that they will keep everyone up to date with weekly summaries of download and audience data across all the shows that Podtrac measures.
Podtrac will post weekly summaries on the Podtrac website.
Week-Over-Week U.S. Podcast Download and Audience Growth
U.S. podcast downloads decreased 1% during the week of March 9, 2020 and 2% the week of March 16 across all Podtrac measured podcasts. U.S. weekly podcast audiences decreased 2% the week of March 9 and 8% the week of March 16.
Year-To-Date U.S. Weekly Podcast Download and Audience Growth
Download growth since the first week of January is 31% and audience growth is 14% through the week of March 16.
Year-To-Date U.S. Weekly Podcast Download Growth for Top Categories
For Podtrac measured shows, download growth year-to-date for top podcast categories is: 74% for News, 34% for Comedy, 21% for Sports, 12% for Society & Culture, and -8% for True Crime through the week of March 16.
Year-To-Date U.S. Weekly Podcast Audience Growth for Top Categories
Weekly category audience year-to-date for top podcast categories is: 36% for News, 14% for Comedy, 7% for Sports, 5% for Society & Culture, and -6% for True Crime through the week of March 16.
For more data from Podtrac, visit the Podtrac website.
