Acast
Podnews supporterAd sales and monetisation · Hosting platforms
Address: 
Kungsgatan 28, 111 35 Stockholm, Sweden
Acast is a Swedish-founded company that provides hosting, monetization and growth support for podcasts, and podcast advertising solutions for brands and media agencies. Launching in 2014, it developed a dynamic insertion technology which can target advertising within podcasts based on location, time, and personal data. The company champions an independent and open ecosystem for podcasting, where podcasts hosted with Acast are available on all podcast listening apps. Acast was founded by Karl Rosander and Måns Ulvestam in 2013; together with Johan Billgren as co-founder. Acast hosts over 88,000 podcasts, with over 430 million listens every month. The company operates worldwide with a physical presence in 15 countries, and has its headquarters in Stockholm. Wikipedia
Website: www.acast.com
Symbol: ACAST:STO
Owns
Acast is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Dec 10, 2024.
It is certified for Download, Client-Confirmed Ad Play, Ad Delivery and Listener. Learn more
Latest news
- May 30: On the Podnews Weekly Review this week, we chat with Acast about the company's new Smart Recommendations tool, and talk HLS video as a potential way forward for video over open RSS.
- May 29: Acast has launched its first AI-powered tool (that’s Acast Intelligence to you): Smart Recommendations, an AI-powered podcast ad planner. The tool takes natural language to allow advertisers to turn a desire to reach, for example, “men living in capital cities in Australia interested in craft beer” into a curated set of podcasts to advertise in.
- May 20: Molly DeMellier has been appointed as Chief Operating Officer of Sundaze PR, the transatlantic public relations agency. Molly was previously Marketing and PR Director at Acast; she joins another former Acaster, CEO and founder Sarah Jackson.
- May 19: Acast is highlighting their new Creator Profiles section, to better match advertisers with podcasts. (If you’re with Acast, you’re invited to complete it). The information is “surfaced to advertisers, our global sales teams, and is fed into our internal planning tools”.
- May 16: The Podnews Weekly Review chats with Acast about the company’s new talent-voiced ads; and with Buzzsprout about their new tools to help you keep podcasting.
Data credits: Google Maps, IAB, Podnews newsletter, Wikipedia