Acast
Podnews supporterAd sales and monetisation · Hosting platforms
Address: Kungsgatan 28, 111 35 Stockholm, Sweden
Acast is a Swedish-founded company that provides hosting, monetization and growth support for podcasts, and podcast advertising solutions for brands and media agencies. Launching in 2014, it developed a dynamic insertion technology which can target advertising within podcasts based on location, time, and personal data. The company champions an independent and open ecosystem for podcasting, where podcasts hosted with Acast are available on all podcast listening apps. Acast was founded by Karl Rosander and Måns Ulvestam in 2013; together with Johan Billgren as co-founder. Acast hosts over 88,000 podcasts, with over 430 million listens every month. The company operates worldwide with a physical presence in 15 countries, and has its headquarters in Stockholm. Wikipedia
Website: www.acast.com
Symbol: ACAST:STO
Owns
Acast is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Dec 10, 2024.
It is certified for Download, Client-Confirmed Ad Play, Ad Delivery and Listener. Learn more
Latest news
- Mar 26: Podcast app Metacast has added chapter support - it uses the new podcast namespace, time codes in the description, or generates its own.
- Mar 5: In New Zealand, Dom Harvey has re-signed with Acast. The award-winning show, launched in 2022, has achieved 4.4mn downloads.
- Feb 28: Wondering what podcast host to use? Podnews maintains a page showing which podcast host existing podcasters are moving their show to - seems, as ever, that Megaphone and Spotify for Creators are hoovering up all the shows. That said, a lot of shows making their way to Acast, Captivate, and... Substack.
- Feb 25: Since launch, Acast has paid over AUD $44.9mn (US $28.6mn) to creators in Australia and New Zealand, the company has revealed. It recently signed big-hitters Casefile True Crime and Toni and Ryan.
- Feb 21: In Sweden, podcasting is continuing to grow, according to new data from Dagens Media. Hosting and ad tech company Podspace is the platform growing fastest, up 23% year-on-year, though it’s still significantly smaller than Acast and Swedish Radio. (Notable that Podspace is in Apple’s announcement today, too - see above)
Data credits: Google Maps, IAB, Podnews newsletter, Wikipedia