Acast
Podnews supporterAd sales and monetisation · Hosting platforms
Address: 
Kungsgatan 28, 111 35 Stockholm, Sweden
Your all in one podcasting powerhouse
Website: www.acast.com
Symbol: ACAST:STO
Owns
About Acast
Acast is the global authority on podcasting, building the infrastructure that serves as the single point of entry for the whole industry. This enables creators to grow and monetize across audio, video, social and beyond, and brands to buy at scale - without walls or borders. As the world's largest pure-play podcast company, Acast connects 140,000+ storytellers with 4,000+ advertisers globally. Listed on Nasdaq Stockholm (ACAST).
Acast is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Feb 18, 2026.
It is certified for Download, Ad Delivery and Listener. Learn more
Latest news
- Sep 23: 88% of podcast consumers are consuming both audio and video - up ten points from last year. And, 63% of listeners start an episode in one format and finish it in another, according to Acast's new Podcast Pulse 2026, researched across thirteen markets by research firm Differentology. “The industry spent years arguing over formats, but audiences moved on long ago,” said Greg Glenday, CEO at Acast. “A podcast fan’s decision isn’t driven by format loyalty; it’s driven by whether they’re driving at 7 AM or on the couch at 9 PM. Once you see that, the audio-versus-video debate stops being interesting, and a much better commercial opportunity takes its place.”
- Sep 21: Todd Tuchek has joined Acast as a Senior Creator Manager. He joins from Apple Podcasts and UEG.
- Sep 17: Acast’s Podcast Pulse 2026: The Format Argument Is Over - Audiences Ended It - Latest study finds 88% of podcast fans consume both audio and video, and reveals context - not format - now dictates how brands win audience attention. PRESS RELEASE
- Sep 15: Krystina Rubino from Right Side Up and Greg Glenday from Acast spoke about the Spotify skip button at the Sounds Profitable Business Summit. Glenday said that he spoke to a number of creators who pulled their shows off Spotify as a result. However, "digital display has already had a similar reckoning," Rubino said, highlighting the viewability metrics that are now used for display advertising, following ad-blockers. "If your ads suck," she said, "maybe you should do better." She added: "We have ruined many websites with ad banners." "If you're afraid of sharing consumption data with your advertisers, you have a deeper problem."
- Sep 9: Podcast monetisation company Acast has made a new and significant senior hire - Liv Sandberg will become EVP, Europe from early 2027. She joins from TikTok, Facebook and Starcom, and has served on the IAB Sweden board since 2019. She also won Role Model of the Year at the Nordic Women in Tech Awards in 2024. It means that all of Acast's businesses in Europe now have a single regional leader.
Data credits: Google Maps, IAB, Podnews newsletter