Apple Podcasts
Hosting platforms · Listening apps
Address: 
1 Infinite Loop, Cupertino, CA 95014, USA
Apple Podcasts is an audio streaming service and media player application developed by Apple Inc. for playing podcasts. Apple began supporting podcasts with iTunes 4.9 released in June 2005 and launched its first standalone mobile app in 2012. The app was later pre-installed with iOS beginning October 2014. The Apple Podcasts directory features more than two million shows. Apple Podcasts is available on iOS, iPadOS, macOS, watchOS, tvOS, CarPlay, visionOS, Microsoft Windows operating systems, web browsers, and on Amazon Alexa devices. Wikipedia
Website: www.apple.com
Owned by: Apple
Latest news
- Aug 25: “The ZOE Podcast touches 40% of their sales each week”. The show reaches 3.5 million people every month, we’re told. Some marketing insights are here, in a Substack from Callum McDonnell - including the interesting insight that newsletters really work well with the Apple Podcasts charts (since you can get lots of people at the same time to subscribe to a new show).
- Aug 19: In Australia, PodPoll 2025 suggests that millennials, Gen Z and blue-collar workers are all listening more to podcasts in the country. YouTube has also continued to grow, while Apple Podcasts has seen a decrease in usage.
- Aug 18: YouTube Music has added a “skip silence” function for podcast playback. The function was in Google Podcasts, which the company closed in June last year. The feature is still not available in Apple Podcasts.
- Aug 11: How’s Apple Podcasts doing vs Spotify? Earlier this year, Podtrac reported that Apple Podcasts had a 37.4% share in the US, with Spotify in third place after YouTube. Today’s data (sourced from OP3) shows us a similar story - Apple Podcasts in the lead, with Spotify second (OP3 can’t measure YouTube).
- Aug 8: Consuming podcasts on TV has doubled in the UK in the past two years, according to Edison Research’s The UK Podcast Consumer 2025, which was released yesterday. The research also suggests that Spotify is the main podcast platform used in the country - BBC Sounds being more popular than Apple Podcasts.
Data credits: Google Maps, Podnews newsletter, Wikipedia