Auddia
Address: Boulder, CO, USA
Reinventing Audio
Website: www.auddia.com
Symbol: NASDAQ:AUUD
Owns
Latest news
- Sep 6: Auddia has added two new features to its radio and podcast player, faidr. It now has visualised chapters (“shows the user where segment breaks are in the episode within the progress bar of the player”), and another feature called Forward+ (“allows a user to skip forward to the end of the segment being played with a single touch”). These features are available in most podcast players, but requires creators to manually add these chapters when publishing. The app also has a paid ad-skipping function.
- Apr 30: Auddia, which is working on a podcast app that skips the ads, has done some financial manoeuvring to avoid being taken off the NASDAQ. It’s lost two-thirds of its stock price in the last six months. Earlier this month it gained a patent for ad-skipping live radio.
- Mar 20: Podcast ad-skipping company Auddia has raised a further $3.5mn to improve faidr, its app.
- Mar 15: Auddia, which was to launch ad-skipping for podcasts in January, has announced more details on the service, which will now be launched “later this year”. Participating publishers will receive a payment for each play based on the podcast’s average CPM, while listeners will hear the ads automatically skipped. The company will announce participating publishers in a few weeks; and plan to sell the ad-skipping service to other podcast apps.
- Mar 12: After Auddia announced it was to purchase the Radio FM app on Feb 27, detailed why it wanted to buy it on Feb 29, and how it fit into its overall M&A user acquisition strategy on Mar 4, it’s decided not to purchase Radio FM after all. The company had announced it was building a feature that skips ads in podcasts, scheduled to launch Jan 15 in the company’s faidr app; that feature hasn’t yet launched.
Data credits: Google Maps, Podnews newsletter