Barometer
Address: 
450 Piedmont Ave NE unit 907, Atlanta, GA 30308, USA
Using AI to provide transparent content ratings for podcasts
Website: www.thebarometer.co
Latest news
- Sep 17: PRX and Barometer announced a partnership to bring brand suitability and contextual targeting for PRX podcasts.
- Sep 16: Advertisers buying programmatic podcast campaigns through Barometer can now measure what those buys deliver, with a partnership with Magellan AI. Barometer has named Magellan AI as its exclusive measurement partner for programmatic campaigns.
- Aug 14: The Basis DSP, an ad buying platform, has announced a partnership with Barometer to offer brand-suitability scores on an episode-by-episode basis. The company claims that this is "podcast advertising catching up with the controls advertisers expect from more mature programmatic channels". Barometer announced episode-level context in March with AdsWizz, and with Acast in January.
- Mar 25: Brand suitability company Barometer and podcast adtech company AdsWizz have announced an integration to help advertisers understand the context of podcasts on an episode-by-episode basis.
- Jan 22: Acast has worked with Barometer to launch pre-bid targeting at the episode level for the first time. It gives brands automated, granular control over where their ads appear before a buy is made.
Data credits: Google Maps, Podnews newsletter