Barometer
Address: 
450 Piedmont Ave NE unit 907, Atlanta, GA 30308, USA
Using AI to provide transparent content ratings for podcasts
Website: www.thebarometer.co
About Barometer
Barometer is the premier, third-party, AI-powered contextual engine with best-in-class brand suitability and contextual targeting solutions for premium and emerging media channels. They help the largest brands in the world responsibly activate at scale in impactful channels like podcasts and generative AI.
Latest news
- Oct 6: First look: Barometer announced a brand suitability solution for Amazon Ads DVA+. Advertisers can activate Barometer's pre-bid brand suitability, to check that every podcast episode meets advertiser brand guidelines.
- Oct 6: Barometer Announces Podcast Brand Suitability Solution for Advertisers Using Amazon Ads - The new partnership allows Amazon Ads advertisers to leverage Barometer’s trusted third-party, podcast episode-level targeting and suitability ratings PRESS RELEASE
- Sep 17: PRX and Barometer announced a partnership to bring brand suitability and contextual targeting for PRX podcasts.
- Sep 16: Advertisers buying programmatic podcast campaigns through Barometer can now measure what those buys deliver, with a partnership with Magellan AI. Barometer has named Magellan AI as its exclusive measurement partner for programmatic campaigns.
- Aug 14: The Basis DSP, an ad buying platform, has announced a partnership with Barometer to offer brand-suitability scores on an episode-by-episode basis. The company claims that this is "podcast advertising catching up with the controls advertisers expect from more mature programmatic channels". Barometer announced episode-level context in March with AdsWizz, and with Acast in January.
Data credits: Google Maps, Podnews newsletter