Barometer
Address: 
450 Piedmont Ave NE unit 907, Atlanta, GA 30308, USA
Using AI to provide transparent content ratings for podcasts
Website: www.thebarometer.co
Latest news
- Jan 22: Acast has worked with Barometer to launch pre-bid targeting at the episode level for the first time. It gives brands automated, granular control over where their ads appear before a buy is made.
- Dec 10, 2025: Global investment in podcasting is not matched to consumption, according to a new study today from NumberEight. The research shows that the US leads spend, while Australia, Germany and France are expansion opportunities for buyers looking for incremental reach. The data shows differences in culture and personas, and shows additional data to help buyers scale. The work was done in collaboration with Barometer, AdsWizz, and Sounds Profitable.
- Aug 7, 2024: Data that Podnews published a year ago suggested that some brand safety tools incorrectly categorise Black-hosted podcasts as risky, because of a lack of nuance and cultural understanding. Today, Barometer and DCP have partnered to create the Black Podcast Coalition - a collective of influential Black networks and shows. Shows will be tracked and certified for brand safety. The group suggests that these shows “are actually more suitable and less potentially risky than the average show in the Edison top 50.”
- Jul 16, 2024: SoundStack and Barometer have partnered to provide SoundStack customers with curated collections of targeted shows for purchase.
- Jul 9, 2024: Barometer and Audiohook have launched an enhanced brand suitability tool. It should result in less inventory being discarded.
Data credits: Google Maps, Podnews newsletter