Bumper
Podnews supporterData and analysis · Marketing Consultants
Bumper is a data-driven podcast growth agency. We create audience development strategies that help enterprise podcasters become more successful.
Website: wearebumper.com
About Bumper
Founded by Dan Misener and Jonas Woost, Bumper is a podcast data and growth company dedicated to helping creators and brands maximize their podcast ROI. They provide technology solutions as well as expert advice.
Latest news
- Jun 23: Matt Cundill's Sound Off Podcast today interviews Dan Misener from Bumper about podcast stats and the Bumper score. He talks about the missing data from YouTube, and whether stats should be public by default. "We're not trying to create standards," Misener says - people can agree to buy advertising "with no industry body having to write a white paper in order to make that happen".
- Jun 8: A measurement tool combining data from different sources, the Bumper Dashboard is now available for every podcast, free. The tool's new "Bumper Score" will also be available - what the company calls a standard benchmark that compares podcast performance in context. The company has also announced MCP server access for AI assistants.
- Apr 22: Bumper has launched The Bumper Score, a new tool "built to close the trust gap between podcast listenership and advertiser confidence". The company suggests that the next $1 billion in podcasting starts with better data; the tool uses verified metrics to give a simple score for strong verified reach. It will be free to all podcasters; you can join the waitlist now.
- Mar 10: How much of your podcast do people listen to? Bumper analysed more than 100,000 episodes to discover that the average (on Apple and Spotify) is 76%. (But, for shows under half an hour, it’s 85%).
- Jan 1: Stephen Hallgren, CTO at Bumper and former CTO at Simplecast, writes Staying Afloat in the Rising Sea of AI Content, discussing the rise of AI slop generation companies last year.
Data credits: Podnews newsletter