Bumper
Podnews supporterData and analysis · Marketing Consultants
Bumper is a data-driven podcast growth agency. We create audience development strategies that help enterprise podcasters become more successful.
Website: wearebumper.com
Latest news
- Jun 18: Using downloads for measurement is a business liability, argues podcast growth company Bumper in a blog post. Downloads are decreasing for many podcasts - yet, downloads are largely disconnected from actual podcast consumption: and technical changes, like Apple varying their automatic podcast downloads algorithm (which they did in mid-2023), represents a risk for any podcast publisher. They, as you might expect, recommend the Bumper Dashboard; but irrespective of that, the argument makes sense.
- May 16: Bumper has discovered that the available data goes back to Mar 18, 2025. Joe Rogan has been #1 every week.
- May 1: Pod The North asks “should you consolidate your podcast feeds”? Jonas Woost at Bumper goes into the reasons you might want to do that.
- Mar 24: What counts as a “play” in the analytics in Apple Podcasts Connect? According to podcast growth agency Bumper, it’s every time you hit the play button in Apple Podcasts. Pause a show to answer a call, then hit play again? That’s two plays. Take your AirPods out to ask for a coffee on your way to work, before putting them back in again? That’s two plays. No wonder a recent episode of our podcast shows 32 listeners but 232 plays! The detail appears in a piece from Bumper showing how to combine audio and video podcast data from different sources, which also reminds us that YouTube doesn’t actually tell us how it calculates a ‘play’ at all.
- Feb 13: A raw download figure doesn’t tell you whether those listeners are new, or returning. Are they people who listened once and swore to never again listen? Or are you not reaching new audiences at all? Bumper has worked out how to calculate new vs returning listeners, using first-party data within the Apple and Spotify dashboards. That data will be added to the Bumper Dashboard soon (which we reviewed last August.)
Data credits: Podnews newsletter