Bumper
Podnews supporterData and analysis · Marketing Consultants
Bumper is a data-driven podcast growth agency. We create audience development strategies that help enterprise podcasters become more successful.
Website: wearebumper.com
Latest news
- Aug 18: How often should I publish new podcast episodes? Dan Misener of Bumper gives us all an approach that’s informed by data - including the data from Podnews’s own podcasts.
- Jun 18: Using downloads for measurement is a business liability, argues podcast growth company Bumper in a blog post. Downloads are decreasing for many podcasts - yet, downloads are largely disconnected from actual podcast consumption: and technical changes, like Apple varying their automatic podcast downloads algorithm (which they did in mid-2023), represents a risk for any podcast publisher. They, as you might expect, recommend the Bumper Dashboard; but irrespective of that, the argument makes sense.
- May 16: Bumper has discovered that the available data goes back to Mar 18, 2025. Joe Rogan has been #1 every week.
- May 1: Pod The North asks “should you consolidate your podcast feeds”? Jonas Woost at Bumper goes into the reasons you might want to do that.
- Mar 24: What counts as a “play” in the analytics in Apple Podcasts Connect? According to podcast growth agency Bumper, it’s every time you hit the play button in Apple Podcasts. Pause a show to answer a call, then hit play again? That’s two plays. Take your AirPods out to ask for a coffee on your way to work, before putting them back in again? That’s two plays. No wonder a recent episode of our podcast shows 32 listeners but 232 plays! The detail appears in a piece from Bumper showing how to combine audio and video podcast data from different sources, which also reminds us that YouTube doesn’t actually tell us how it calculates a ‘play’ at all.
Data credits: Podnews newsletter