DAX
Website: global.com
Owned by: Global Media & Entertainment Limited
Latest news
- Aug 22: Growth-oriented podcast host Captivate has announced a significant set of new product launches later this year. Products include a saleable feed drop platform; Captivate Ads, an ad marketplace that scales with your podcast (including access to the DAX marketplace); and Captivate Studio, its own remote recording tool, able to record up to seven participants which is integrated into Captivate’s existing guest booking and interview management toolset.
- Mar 28: Exclusive: Frequency Ads has launched a new Premium Publisher Network for host-read ads. Partnering with DAX US, the service aims to make host-read ads as easy to buy as programmatic ads.
- Jan 6: Global, the media and entertainment group based in the UK, published its full company accounts for year-ending Mar 31, 2024. The company is held privately, so this is dry reading really only meant for the tax authorities; but one thing we do learn is that (p43) the company’s North American operations, which mainly consists of audio ad sales company DAX, saw £44mn (US $55mn) in revenue (a figure that’s static year-on-year). The company also owns podcast hosting company Captivate, as well as many UK radio stations and UK outdoor advertising businesses.
- Nov 11, 2024: Global’s DAX has been appointed Deezer’s exclusive ad partner in the US. Deezer was with Targetspot.
- Oct 17, 2024: Tom Streetley, Global’s Director of Commercial, DAX Audio, is asked questions at random by The Media Leader. For his ideal dinner party, he’d like former US President Barack Obama, and two former British Prime Ministers, Tony Blair and David Cameron.
Data credits: Podnews newsletter