Gumball
Address: New York, NY, USA
Host-read ads connect listeners to brands. Gumball connects advertisers with creators to make it happen in a few clicks.
Website: gumball.fm
Owned by: Headgum
Latest news
- Oct 10: The Lamorning After has joined Headgum's slate of shows. Ad sales for The Lamorning After will be facilitated by Gumball. In the inaugural Headgum episode of the podcast, Lamorne and Kyle chat with Saturday Night director Jason Reitman about the film, which releases nationwide October 11.
- Sep 12: Where you place your midroll ad markers has an outsized — and underappreciated — impact. Gumball writes about the midroll mayhem problem - its latest recommendations for midroll ad placements.
- Aug 28: Gumball has added Audience Surveys to its tools for podcasters, allowing creators to understand who their audience is, and what makes them special. The service comes with pre-populated questions, and ideas to help.
- Mar 27: First look: In podcast advertising, there’s “host reads”, “announcer reads”, and a new tool, “talent reads” - an ad voiced by talent from an existing podcast, but who is not featured in the specific podcast where the ad is inserted. New research released today by Gumball, ART19 and Signal Hill Insights shows that this “talent reads” format is an effective addition to an advertiser’s toolset. The study will be presented at Evolutions tomorrow at 9am, in Platinum F.
- Aug 22, 2023: Handsome is new today: a comedy and storytelling podcast with Tig Notaro, Fortune Feimster, and Mae Martin. Gumball is representing the podcast for ad sales. CAA brokered the deal.
Data credits: Google Maps, Podnews newsletter