
IAB
Address: 116 E 27th St 6th floor, New York, NY 10016, USA
Interactive Advertising Bureau
Website: www.iab.com
Latest news
- Oct 30: Podcast host Podspace has just achieved IAB Podcast Measurement Guidelines certification for the first time. We covered the Swedish company in September.
- Oct 29: Podcast host Captivate has recertified for IAB Podcast Measurement Guidelines v2.2.
- Oct 22: The IAB is making changes to its events next year - moving IAB NewFronts earlier to March 23-26 (a week after SXSW), and will combine the IAB Podcast Upfront with similar events for gaming and influencers into an event called IAB CreatorFronts, to be held Sep 15-17 2026 in New York City.
- Oct 6: The IAB suggests that podcast advertising will top $3bn in 2025 for the first time, according to Matt Shapo, who was speaking at the IAB Podcast Upfront last week. Ad Results Media suggested that Audio’s Future Is Louder, Smarter, and More Visual Than Ever in a piece about the event.
- Oct 1: At the IAB Podcast Upfronts in New York yesterday, Pod Digital Media revealed a slate of cultural event activations with audio;
Data credits: Google Maps, Podnews newsletter