IAB
Address: 116 E 27th St 6th floor, New York, NY 10016, USA
Interactive Advertising Bureau
Website: www.iab.com
Latest news
- Sep 18: Buzzsprout has achieved the latest IAB Podcast Measurement Guidelines compliance to v2.2. Megaphone achieved v2.2 in late July; Captivate and Audiomeans are the only other podcast hosting companies to be compliant with the latest standard.
- Sep 2: In Australia, online audio advertising is the fastest growing ad category, says the IAB.
- Aug 27: Audiomeans has achieved IAB v2.2 certified status. The French podcast hosting company is certified for Download, Ad Delivery, Listener and Client-Confirmed Ad Play, and is the first hosting company to achieve certification in all four metrics for v2.2.
- Aug 19: The IAB has announced a webinar on Aug 27. Podcasting in the Creator Economy: Where Influence Drives Purpose has speakers from SiriusXM and BetterHelp.
- Aug 9: Ad analytics service Podscribe is now IAB v2.2 compliant. It gained compliance on Tuesday. We list all IAB certified podcast companies.
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