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Latest news

Oct 19: In fact, if you're following the IAB Podcast Measurement Guidelines correctly, you shouldn't be seeing any Apple Podcasts traffic right now...
Oct 15: Is Apple Podcasts appearing correctly in your podcast statistics? Listen to a podcast episode using Apple Podcasts (without auto-downloading it first), and it appears to make three download requests - two marked bytes=0-1 which the IAB Podcast Measurement Guidelines v2.3 say should be disregarded: the only one that counts is the one marked "AppleCoreMedia" - which hasn't been used by Apple Podcasts as a user-agent since Mar 2023.
Oct 13: beet.tv has recorded a number of interviews with people after the IAB Podcast Upfront 2026. There are interviews with the IAB, iHeartMedia, NPR, Jomboy, and YouTube - who tell us that podcasts are "up there with premium content on TVs".
Sep 28: Further reading: Guang Jin Yeo writes "what Asia should take from the global podcast playbook" ... the IAB writes a recap of the IAB Podcast Upfront ...
Sep 21: The IAB has a different definition for video plays - "50% of the pixels on for two seconds" - and, last week, appeared to reject a new framework for measurement of video/audio podcasts. Matt Shapo, Senior Director of the Measurement Center at IAB, and Jason Adamski, Director of Audio at IAB, were interviewed by PodBiz in a new episode just made available, with Adamski admitting that the industry is fragmented.

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