IAB
Address: 
116 E 27th St 6th floor, New York, NY 10016, USA
Interactive Advertising Bureau
Website: www.iab.com
Latest news
- Sep 2: In Australia, there's been a new call for shared, standardised data for media planning and the assessment of advertising effectiveness, according to the IAB, who's Future of Measurement review was revealed today in Sydney. Specifically, the review found that cross-media audience measurement is the biggest unresolved gap.
- Aug 31: Audio internet advertising in Australia grew by 6.6% in FY26, according to new data from IAB Australia. The market grew to AUD $353mn - (US $252mn). Podcast advertising was AUD $40mn (US $29mn) for the quarter ending June 2026, up 13% year-on-year.
- Aug 27: On August 13, Beehiiv achieved certification with IAB Podcast Measurement Guidelines v2.2. The company's Head of Podcasts, Ainsley Rossitto, appeared on Podcast Super Friends this week to talk more about their push into podcasting; and the company is sending two people to Podcast Movement - Rossitto and Senior Software Engineer Jacob Wolf.
- Aug 25: Podbean is certified compliant with IAB Podcast Measurement Guidelines v2.2, and was last certified in January. However, it seems that a company is able to significantly change its podcast measurement toolset without affecting its published IAB Tech Lab certification.
- Aug 21: Good news for advertisers who want to learn what's coming up: the IAB Podcast Upfront has announced its full agenda. The invitation-only event is on Sep 16, sandwiched between the Sounds Profitable Business Summit and Podcast Movement.
Data credits: Google Maps, Podnews newsletter