IAB
Address: 
116 E 27th St 6th floor, New York, NY 10016, USA
Interactive Advertising Bureau
Website: www.iab.com
Latest news
- Nov 19: Libsyn is now v2.2 certified under the IAB’s Podcast Measurement Guidelines. The compliance was completed in time for Halloween, but has just been announced by the IAB.
- Nov 13: Spotify’s Megaphone has renewed its IAB Podcast Measurement Guidelines Certification. The company was already on v2.2; the new certification was added to the IAB’s website yesterday. Parent company Spotify abruptly pulled all IAB certification in April last year; only to change its mind two months later.
- Nov 3: The way podcasts are being measured in France has changed, reports La Lettre Pro. Shows previously measured directly by Médiamétrie are now being measured by ACPM, in data that is apparently “compliant with IAB Tech Lab standards” (though ACPM isn’t certified). Médiamétrie used to use a redirect system (like Podtrac or OP3); this new system, coined “EAR > Podcast”, uses logfile analysis (like Triton’s rankers). The #1 show in the September EAR > Podcast ranker is RTL’s Les Grosses Têtes; Médiamétrie’s clients are mostly radio companies, and this ranker measures participating publishers only. ACPM’s own ranker continues; #1 in that is Acast’s HugoDécrypte.
- Oct 30: Podcast host Podspace has just achieved IAB Podcast Measurement Guidelines certification for the first time. We covered the Swedish company in September.
- Oct 29: Podcast host Captivate has recertified for IAB Podcast Measurement Guidelines v2.2.
Data credits: Google Maps, Podnews newsletter