IAB
Address: 
116 E 27th St 6th floor, New York, NY 10016, USA
Interactive Advertising Bureau
Website: www.iab.com
Latest news
- Feb 26: Heavyweight is to return, as Jonathan Goldstein and his team of producers join Malcolm Gladwell’s Pushkin Industries. The show will return later this year; it was with Gimlet, becoming a Spotify exclusive in Nov 2021. Spotify cancelled the show in Dec 2023.
- Feb 24: Audio ads grew by 17.8% in Australia, says the IAB in a new report today; the market is now AUD $313mn (US $200mn).
- Feb 12: Blubrry has attained v2.2 of the IAB Podcast Measurement Technical Guidelines.
- Jan 27: The IAB suggests in its 2025 Outlook Study of ad buyers that growth of podcast ad spend will slow this year, and its market share will drop. Total advertising is set to grow by 7.3%; podcasting will just beat that, at 7.4%.
- Jan 17: The IAB expects US digital advertising growth to slow considerably this year. It’s because of a lack of big events like the Olympics and elections. It’s not limited to digital ads, though - everyone is predicted to feel the pinch.
Data credits: Google Maps, Podnews newsletter