IAB Australia
Address: 
Sydney NSW, Australia
Website: iabaustralia.com.au
About IAB Australia
IAB is an independent industry association with nearly 9,000 members globally spanning media owners, publishers, technology companies, agencies, and advertisers. It works to align industry stakeholders to develop solutions for the issues faced by the market and develop standards that are integral to the operation of digital advertising.
As one of 45 IAB offices globally, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia as well as demonstrating to marketers and agencies the many ways digital advertising can deliver on business objectives. www.iabaustralia.com.au
Latest news
- Jul 21: Sarah Kruger has been appointed as Director of Policy and Regulatory Affairs at IAB Australia. She joins from Seven West Media and Commercial Radio & Audio.
- Feb 26: IAB Australia has published the Audio Advertising State of the Nation 2025. 79% of agencies say they’ll spend more on podcast advertising this year - more than advertising within streaming radio or streaming music.
- Nov 25, 2024: Podcasting is the fastest-growing ad format in Australia, according to data from IAB Australia. Podcast advertising for the quarter was up by 26.5% year-on-year at AU$31.4mn (US $20.5mn). Podcasts account for 40% of all online audio ad spend in the country (streaming gets 60%).
- Apr 9, 2024: The IAB Australia Podcast has been updated with four sessions from the Audio Summit, including a session about advertising within true crime podcasts, and "the balance of keeping crime content responsible while scratching the itch of crime obsessed Australians".
- Mar 5, 2024: True crime shows aren’t getting their fair share of podcast ad revenue, in spite of being one of the most popular genres, and skewing younger and more female. IAB Australia has released an excellent report looking at the genre, how it performs for advertising, how to write the best creative for it, and why brand-safety tools might be letting this genre down.
Data credits: Google Maps, Podnews newsletter