Magellan AI
Podnews supporterAddress: 
165 Broadway, New York, NY 10006, USA
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
Website: www.magellan.ai
About Magellan AI
Magellan AI is the all-in-one platform for podcast advertising intelligence, media planning, and measurement. Magellan AI has created the world's largest database of podcast advertising data, covering over 50,000 podcasts. Advertiser and agency media buyers rely on Magellan AI's podcast media planning and measurement platform to discover, connect with, and analyze the performance of podcasts, streaming audio, and YouTube. Publishers trust Magellan AI to grow ad sales with intelligence and performance measurement, drive content acquisition, and streamline ad ops. Learn more at www.magellan.ai.
Magellan AI is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Feb 4, 2026.
It is certified for Download and Listener. Learn more
Latest news
- Mar 25: Magellan AI has launched broadcast radio attribution for advertisers. Recent data from Edison Research at SSRS suggests that radio is listened-to more than 3x as long as podcasts in the US.
- Mar 20: Magellan AI released its top US podcast advertiser rankings for February. McDonald’s was the top mover, spending $5.1mn last month (is it just us, or did they forget to mention the brand name in the ad? Weird) Clothing company Quince is the #1 spender, spending $5.8mn.
- Mar 3: Magellan AI has integrated DMA data from Nielsen into its attribution reporting. It will enable advertisers to measure podcast performance across all 210 Nielsen DMAs - using the same geographic standards applied to TV and radio.
- Feb 26: Magellan AI has launched “The Podscape 2026”. In order to get it, you’ll need to sign-up; but it is a good overview of the industry to put on the wall. We should mention that Podnews has our own Directory, which is updated every few days, and contains news articles about each company mentioned.
- Feb 24: Magellan AI released its Australian podcast advertising benchmarks for Q4/25. Podcast ad spending is up 10% year-on-year, with more than 50% growth in the retail sector. The #1 advertiser was sports betting and wagering company Entain Group, who own a number of betting brands.
Data credits: Google Maps, IAB, Podnews newsletter