Magellan AI
Podnews supporterAddress: 
165 Broadway, New York, NY 10006, USA
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
Website: www.magellan.ai
About Magellan AI
Magellan AI is the all-in-one platform for podcast advertising intelligence, media planning, and measurement. Magellan AI has created the world's largest database of podcast advertising data, covering over 50,000 podcasts. Advertiser and agency media buyers rely on Magellan AI's podcast media planning and measurement platform to discover, connect with, and analyze the performance of podcasts, streaming audio, and YouTube. Publishers trust Magellan AI to grow ad sales with intelligence and performance measurement, drive content acquisition, and streamline ad ops. Learn more at www.magellan.ai.
Magellan AI is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Feb 4, 2026.
It is certified for Download and Listener. Learn more
Latest news
- May 13: Magellan AI has partnered with Signal Hill Insights for full-funnel podcast measurement. Magellan AI's exposure data will flow "directly into Signal Hill Insight’s studies, enabling more precise audience matching, stronger control groups, and a more reliable read on how campaigns shift awareness, favorability, and intent".
- May 4: Magellan AI announced an expanded partnership with iHeartMedia to offer broadcast radio attribution to advertisers. The attribution will be available for advertisers working with iHeartMedia.
- Apr 21: Magellan AI released its list of top podcast spenders, movers and shakers for March. Quince is the biggest spender at $6.5mn, with Fast Growing Trees the fastest grower in podcast advertising, reaching to the sky spending $1.6mn last month.
- Apr 1: History Daily, from Airship and Noiser, returns with its annual April Fool’s episode today. In a press release, we’re told that the story being told in the podcast is real (it's about a consequential but accidental military victory in 1572), but the advertisers are also from 1572. The show is working with Magellan AI, who apparently built a parchment-based dashboard to help these 16th century sponsors get the insights they expect, according to the company's Cameron Hendrix who dashingly appears in their press release, in a picture we suspect may be violating our rules about AI.
- Mar 25: Magellan AI has launched broadcast radio attribution for advertisers. Recent data from Edison Research at SSRS suggests that radio is listened-to more than 3x as long as podcasts in the US.
Data credits: Google Maps, IAB, Podnews newsletter