Magellan AI
Podnews supporterAddress: 
165 Broadway, New York, NY 10006, USA
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
Website: www.magellan.ai
Magellan AI is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Feb 4, 2026.
It is certified for Download and Listener. Learn more
Latest news
- Mar 3: Magellan AI has integrated DMA data from Nielsen into its attribution reporting. It will enable advertisers to measure podcast performance across all 210 Nielsen DMAs - using the same geographic standards applied to TV and radio.
- Feb 26: Magellan AI has launched “The Podscape 2026”. In order to get it, you’ll need to sign-up; but it is a good overview of the industry to put on the wall. We should mention that Podnews has our own Directory, which is updated every few days, and contains news articles about each company mentioned.
- Feb 24: Magellan AI released its Australian podcast advertising benchmarks for Q4/25. Podcast ad spending is up 10% year-on-year, with more than 50% growth in the retail sector. The #1 advertiser was sports betting and wagering company Entain Group, who own a number of betting brands.
- Feb 10: Magellan AI has released its Q4 2025 Podcast Advertising Benchmark Report. Podcast ad revenue was almost a third higher, year-on-year, with 1,482 new brands buying ads on podcasts. However, in the last three months alone, there was an increase in ad load of +6%; now, 8.82% of the average podcast - 5 minutes in every hour - is advertising.
- Feb 5: Magellan AI has been recertified by the IAB for its Podcast Measurement Guidelines.
Data credits: Google Maps, IAB, Podnews newsletter