Magellan AI
Podnews supporterAddress: 
165 Broadway, New York, NY 10006, USA
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
Website: www.magellan.ai
About Magellan AI
Magellan AI is the all-in-one platform for podcast advertising intelligence, media planning, and measurement. Magellan AI has created the world's largest database of podcast advertising data, covering over 50,000 podcasts. Advertiser and agency media buyers rely on Magellan AI's podcast media planning and measurement platform to discover, connect with, and analyze the performance of podcasts, streaming audio, and YouTube. Publishers trust Magellan AI to grow ad sales with intelligence and performance measurement, drive content acquisition, and streamline ad ops. Learn more at www.magellan.ai.
Magellan AI is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Feb 4, 2026.
It is certified for Download and Listener. Learn more
Latest news
- May 22: Clothing retailer Quince was the biggest US podcast advertiser in April, spending $6mn, according to Magellan AI. Liberty Mutual Holding Company, a car insurer, increased its spending the most, to $2.7mn.
- May 20: Magellan AI has announced a partnership with The Roost, to bring audio and video campaign measurement to its Creator Network.
- May 19: Magellan AI released its Podcast advertising benchmarks for Q1/26. Podcast ad spend increased 28% year-on-year, and it also reports that ad load decreased from 8.79% in Q4 to 8.24% in Q1. It's a free download.
- May 13: Magellan AI has partnered with Signal Hill Insights for full-funnel podcast measurement. Magellan AI's exposure data will flow "directly into Signal Hill Insight’s studies, enabling more precise audience matching, stronger control groups, and a more reliable read on how campaigns shift awareness, favorability, and intent".
- May 4: Magellan AI announced an expanded partnership with iHeartMedia to offer broadcast radio attribution to advertisers. The attribution will be available for advertisers working with iHeartMedia.
Data credits: Google Maps, IAB, Podnews newsletter