Magellan AI
Podnews supporterAddress: 165 Broadway, New York, NY 10006, USA
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
Website: www.magellan.ai
Magellan AI is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Nov 18, 2024.
It is certified for Download and Listener. Learn more
Latest news
- Dec 17:
Magellan AI released the top podcast advertisers for November 2024. BetterHelp once again hit #1 spot, with $8.6mn spent; Amazon was at #2, and T-Mobile at #3. The biggest mover was Bartesian, a cocktail maker that, just like a Nespresso,
takes all the joy and fun out of crafting a drinkmakes a drink at the touch of a button. - Dec 10: Magellan AI is now tracking how brands are using programmatic and run-of-network podcast ads. The new functionality also gives example campaign creatives.
- Dec 2: Magellan AI has confirmed that it has earnt IAB Tech Lab certification for podcast measurement.
- Nov 21: Attribution and analysis company Magellan AI has successfully joined the list of companies compliant with IAB Podcast Measurement Guidelines v2.2.
- Nov 19: Magellan AI has released its top podcast advertisers ranker for October. Amazon is #1; BetterHelp at #2, T-Mobile at #3. The biggest movers this month were investment company Robinhood and AI company Anthropic. The page has details of a webinar.
Data credits: Google Maps, IAB, Podnews newsletter