Magellan AI
Podnews supporterAddress: 
165 Broadway, New York, NY 10006, USA
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
Website: www.magellan.ai
Magellan AI is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Nov 18, 2024.
It is certified for Download and Listener. Learn more
Latest news
- Nov 13: Magellan AI and Australia’s ARN produced the Australian Podcast Advertising Report for Q3/25; though the report doesn’t give any total revenue figures. ARN, which runs the iHeart brand in the country, warned the stock market that its ad revenue has dropped 10% year-on-year; and shares have dropped further this week after the media regulator put restrictions on its leading radio show.
- Nov 11: Working with Magellan AI, podcast promotion company The Podglomerate has seen 51% of new listeners returning for multiple episodes, according to a new study. The company also used Magellan AI’s tools to spot delivery issues, recovering “five figures” worth of media value.
- Oct 23: Magellan AI has released its list of top podcast advertisers for September 2025. The top of the list is a company called Washable Sofas, which spent more than $7.3mn. We’ve been told we mustn’t make a JD Vance joke here, so we won’t.
- Sep 23: Amazon was the top spender in podcast advertising last month according to Magellan AI. GoDaddy increased its spend more than 44× in August according to the service.
- Aug 28: Magellan AI has released the first ever Australian Podcast Quarterly Benchmark Report. Working with ARN, we learn that the average ad load is 7.53%. (In the US, it’s 8.13%). Podcast advertising must be seen as fair dinkum by the advertisers, too - podcast ad spend saw an increase of 20% year-on-year. Crikey!
Data credits: Google Maps, IAB, Podnews newsletter