Magellan AI
Podnews supporterAddress: 165 Broadway, New York, NY 10006, USA
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
Website: www.magellan.ai
Latest news
- Oct 11: Magellan AI can now give reporting based on ZIP code or DMA - making it easier to optimize campaigns based on where they perform best.
- Oct 8: Just in time for the closure of Chartable, Magellan AI has posted a case study of an advertiser using Magellan’s attribution and performance tracking tools. The data suggests Magellan’s tracker was 32.9% more accurate.
- Sep 17: BetterHelp is the #1 international advertiser in Australian podcasts, according to ARN and Magellan AI.
- Sep 4: Working with Wondery, Magellan AI has released a new reach lift measurement product. The tool gives advertisers access to reach-related performance metrics; and highlights opportunities for optimising reach across podcast shows.
- Aug 28: Magellan AI has added a Groups feature to help manage segments of campaigns.
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