Magellan AI
Podnews supporterAddress: 
165 Broadway, New York, NY 10006, USA
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
Website: www.magellan.ai
Magellan AI is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Feb 4, 2026.
It is certified for Download and Listener. Learn more
Latest news
- Feb 10: Magellan AI has released its Q4 2025 Podcast Advertising Benchmark Report. Podcast ad revenue was almost a third higher, year-on-year, with 1,482 new brands buying ads on podcasts. However, in the last three months alone, there was an increase in ad load of +6%; now, 8.82% of the average podcast - 7 minutes in every hour - is advertising.
- Feb 5: Magellan AI has been recertified by the IAB for its Podcast Measurement Guidelines.
- Jan 21: Magellan AI released its rankings for top podcast advertisers in the US. Wifi-enabled photo frame Aura Frames spent $7.1mn in December, just beating Amazon's $7mn or T-Mobile's $6.8mn. IBM showed the biggest increase, dropping $2.6mn into podcasts.
- Jan 8: Just one service led to $100,000 in additional revenue for True Native Media; Magellan AI has released a full case study of how the companies have worked together to recover revenue and sales growth.
- Jan 5: The audience for podcasts aren't actually the same people as the audience for streaming, according to new data from Magellan AI and Ad Results Media. The companies suggest that buying all forms of digital audio reaches more people than podcasting (or streaming) alone.
Data credits: Google Maps, IAB, Podnews newsletter