Magellan AI
Podnews supporterAddress: 
165 Broadway, New York, NY 10006, USA
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
Website: www.magellan.ai
Latest news
- Nov 13: Magellan AI is now measuring more forms of promotional content within podcasts. “Shows are increasingly using branded episodes, interviews, and feed drops - formats that deserve the same level of measurement as conventional placements,” the company says.
- Oct 22: Amazon is now spending the most to advertise on podcasts. Magellan AI released the top podcast advertisers for September, showing that BetterHelp has (just) retreated to #2. Betterment, a financial app, posted the biggest increase in spend. There’s a webinar with more detail on Thursday.
- Oct 18: In Australia, iHeart and Magellan AI have launched “a new industry award” which recognises the ad agency which has spent the most money in podcasting ads.
- Oct 16: Magellan AI has unveiled its Creative Analyzer, allowing brands to gain insight into their competitors’ ad strategies. The tool looks at creative and placement.
- Oct 11: Magellan AI can now give reporting based on ZIP code or DMA - making it easier to optimize campaigns based on where they perform best.
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