Nielsen
Audience is everything
Website: www.nielsen.com
About Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future.
Latest news
- Mar 17: You’re a TV advertiser, and you want to increase the number of people who know about your brand by 41% -and you want to do that for free? Easy - just move some of that money to podcasts. In a case study shared by Edison Podcast Metrics and Nielsen Media Impact, moving just 5% of that TV money into podcasting reaches an additional 26 million people, at no additional cost.
- Mar 3: Magellan AI has integrated DMA data from Nielsen into its attribution reporting. It will enable advertisers to measure podcast performance across all 210 Nielsen DMAs - using the same geographic standards applied to TV and radio.
- Nov 13, 2025: Nielsen has hired its first Chief Client Officer. Peter Naylor comes from Hulu, Netflix, Snap and the IAB.
- Sep 30, 2025: Rejoice! Podscribe is now SOC 2 Type II compliant. (It’s a data security standard). The company has also announced a partnership with Nielsen for geographic market area data, and podcasts now have a “country of origin” in the dashboard.
- Aug 19, 2025: In the US, Nielsen released its Podcasting Today report. It reveals that podcasts represent about one-fifth (19%) of daily ad-supported audio listening time, which is second only to radio. And, listeners aged 18-34 spend 32% of their daily ad-supported audio time with podcasts.
Data credits: Podnews newsletter