Oxford Road
Address: 
15303 Ventura Blvd suite 400, Sherman Oaks, CA 91403, USA
The #1 independent podcasting agency
Website: oxfordroad.com
Owned by: Insignia Capital Group
Owns
About Oxford Road
Oxford Road is the world's largest podcast advertising agency, specializing in audio advertising across podcasting, streaming audio, terrestrial radio, and creator-based video. Following its 2024 merger with Veritone One, the agency serves Fortune 500 companies, global publicly held enterprises, B2B brands, and direct-to-consumer businesses, having processed more podcast advertising performance data than any other firm. Recognized as thought leaders by The Wall Street Journal, USA Today, Adweek, and Ad Age, Oxford Road continues to drive industry innovation. ORBIT is part of Oxford Road's WOVN decision-support platform, which includes proprietary tools like Audiolytics® and advanced brand safety solutions.
Latest news
- May 29: "Advertisers run multiple attribution systems because media players won't align on how to measure ad response. We can't even agree on a shared definition of a podcast." So says the Alliance for Measurement in Podcasting (AMP) - launched to create "the first podcasting measurement framework". Brought together by Oxford Road, the group, including voting members from Spotify, United Talent Agency, SiriusXM, DraftKings, Libsyn and others, have been working in secret since last summer, driven by what it calls industrywide confusion: both a lack of standardized metrics and disagreement about where podcasts end and social videos (as well as other forms of video) begin. The group suggests that "a billion dollars of demand is sitting on the sidelines"; it plans to introduce a new unified framework for use across audio and video at Oxford Road’s upcoming CAO Summit on July 22nd-23rd at the Terranea Resort in Rancho Palos Verdes CA, USA.
- May 14: As the podcast industry plans to descend on London next week, a reminder that just buying "international spots" is probably not a great plan, suggests Oxford Road, which has a number of insights on how to buy into international podcast markets - and the 15 top performing international podcasts. It's part of the data from ORBIT, the company's advertising performance data.
- Apr 16: Which are the best true crime shows - for advertisers? Where are the ads in those shows working the best? Oxford Road has released data today from ORBIT which draws from more than $1.6bn in campaign data. The research shows that advertisers are timidly investing in the genre; and not properly committing. "The nuance of this genre rewards those who explore it."
- Mar 26: Podcast advertising works best with independent shows, according to a new study from Oxford Road. 80% of top-performing podcasts, according to actual sales results for products advertised, are produced outside major networks, the company says.
- Mar 5: How many downloads do you need to sell host read ads? Today's episode of podCast411 features Captivate's Rob Walch in conversation with Dan Granger, the CEO of the world's largest podcast advertising agency Oxford Road.
Data credits: Google Maps, Podnews newsletter