Oxford Road
Address: 
15303 Ventura Blvd suite 400, Sherman Oaks, CA 91403, USA
The #1 independent podcasting agency
Website: oxfordroad.com
Owned by: Insignia Capital Group
Latest news
- Nov 1: Stew Redwine, Head of Creative at Oxford Road and host of the award-winning podcast Ad Infinitum is venturing into fiction podcasting with Gypsy Vampire Slayers from Kansas. In 1990, four teenagers in Faith, Kansas, are forced to choose between devotion and doubt as they confront an ancient evil determined to destroy their town. It's co-created with Audio Producer Zach Hahn.
- Oct 23: Oxford Road and Veritone One are to combine to form the world’s largest podcast agency. For now, both companies will continue to trade independently. “With Veritone One’s industry-leading tech and data platform, in combination with Oxford Road’s innovation on behalf of brands, we’re creating an agency that sets a new standard,” says Dan Granger, who is CEO of the newly combined organisation.
- Sep 10: “Brand Safety is Broken”. Oxford Road has released a new report on the challenges and opportunities for audio advertising. The report highlights 2024’s podcast deals, the growth of video, and digs deep into the current state of brand suitability after the dismantling of GARM.
- Aug 15: Since 2021, there has been a 39% increase in the amount of ads in podcast shows - so says podcast advertising agency Oxford Road, which has launched a new report: “The Danger of Rising PodLoad”. Higher adload means ads perform worse, says the company: suggesting the “Oxford Clock” - a maximum of six minutes of ads an hour, spaced evenly throughout.
- Jul 29: Ad Infinitum this week has Mike Jensen, the CEO of Rhapsody Voices, discussing different dimensions of making audio ads work with authenticity, including the ingredients of a persuasive host-read ad. The show is produced by Stew Redwine of Oxford Road.
Data credits: Google Maps, Podnews newsletter