
Oxford Road
Address: 15303 Ventura Blvd suite 400, Sherman Oaks, CA 91403, USA
The #1 independent podcasting agency
Website: oxfordroad.com
Owned by: Insignia Capital Group
About Oxford Road
Oxford Road is the world's largest podcast advertising agency, specializing in audio advertising across podcasting, streaming audio, terrestrial radio, and creator-based video. Following its 2024 merger with Veritone One, the agency serves Fortune 500 companies, global publicly held enterprises, B2B brands, and direct-to-consumer businesses, having processed more podcast advertising performance data than any other firm. Recognized as thought leaders by The Wall Street Journal, USA Today, Adweek, and Ad Age, Oxford Road continues to drive industry innovation. ORBIT is part of Oxford Road's WOVN decision-support platform, which includes proprietary tools like Audiolytics® and advanced brand safety solutions.
Latest news
- Nov 21: Bill Burr performs on stage, but also performs best for advertisers on his podcast - so says the ORBIT Rankings from Oxford Road, focusing this month on the top 15 performing comedy podcasts that deliver the best results for the advertisers who used them. Burr’s Monday Morning Podcast is at #1, NPR’s perennial favourite Wait Wait Don’t Tell Me is at #10. “There are plenty of ways to turn the funny into money,” says the report.
- Oct 30: Podcasting has a “shocking $1bn growth problem”, according to podcast ad agency Oxford Road in a new report. It’s, again, a concern about measurement - 50% of ad buyers citing limitations in performance data as the main constraint on spend. However, reaching consensus on the definition of a "podcast” is also crucial, the report argues - it’ll help solve budget, management and attribution confusion across audio, video, influencer, and YouTube teams.
- Oct 21: Advertisers aren’t (just?) looking for big audiences and big download numbers. Oxford Road suggests that they’re actually looking for advertising that works: and have published ORBIT: the first podcast ranker measured by ad performance, based on $1.6bn of advertising spend. CEO Dan Granger: “For 15 years, marketers have been making decisions without this data. That changes today.”
- Aug 8: “There were a lot of smart people that made Wondery a prestige brand in this space” - Dan Granger from Oxford Road shares his thoughts on the Wondery reorg, alongside Sean King from Veritone, in the Podnews Weekly Review this week.
- May 29: "Brands and media partners need to take the time to transcreate, not just translate." The Media Roundtable this week recaps The Podcast Show London 2025 with a number of people from Oxford Road and Veritone One who were there.
Data credits: Google Maps, Podnews newsletter