Oxford Road
Address: 
15303 Ventura Blvd suite 400, Sherman Oaks, CA 91403, USA
The #1 independent podcasting agency
Website: oxfordroad.com
Owned by: Insignia Capital Group
Owns
About Oxford Road
Oxford Road is the world's largest podcast advertising agency, specializing in audio advertising across podcasting, streaming audio, terrestrial radio, and creator-based video. Following its 2024 merger with Veritone One, the agency serves Fortune 500 companies, global publicly held enterprises, B2B brands, and direct-to-consumer businesses, having processed more podcast advertising performance data than any other firm. Recognized as thought leaders by The Wall Street Journal, USA Today, Adweek, and Ad Age, Oxford Road continues to drive industry innovation. ORBIT is part of Oxford Road's WOVN decision-support platform, which includes proprietary tools like Audiolytics® and advanced brand safety solutions.
Latest news
- Jul 28: YouTube Views vs RSS downloads - which perform better for advertisers? Podscribe and Oxford Road spoke at Podcast Movement 2025 to help you value each.
- Jul 24: "It's time that we take ourselves seriously and we create some legitimate standards that make it a little bit easier for all of us to do our jobs," Oxford Road's Dan Granger, who has been driving the agreement, tells us in the Podnews Weekly Review this week. He's interviewed with Giles Martin, who is positive about the "play" definition in the document. "Spotify and YouTube both being in that ballpark, that's very meaningful for the industry and perhaps encouraging for others in the sense that already parts of (the AMP Accords) are getting some some meaningful traction."
- Jul 15: Oxford Road CEO Dan Granger teased the Alliance for Measurement in Podcasting paper, to be published next week. "Nobody will be thrilled about it. Not even me. And I helped write it." He suggests its the product of compromise and cooperation - and "the only way we keep moving this industry forward". The group was announced in May, aiming to "confront podcasting's measurement dilemma".
- Jun 19: Entertainment shows typically don't perform very well for advertisers - but, there are some breakout entertainment podcasts with great ad performance, says Oxford Road, in a new ORBIT report. The best performing is The Popcast with Know and Jamie; but Jon Stewart's The Weekly may be the one you've heard about (and it's at #3).
- May 29: "Advertisers run multiple attribution systems because media players won't align on how to measure ad response. We can't even agree on a shared definition of a podcast." So says the Alliance for Measurement in Podcasting (AMP) - launched to create "the first podcasting measurement framework". Brought together by Oxford Road, the group, including voting members from Spotify, United Talent Agency, SiriusXM, DraftKings, Libsyn and others, have been working in secret since last summer, driven by what it calls industrywide confusion: both a lack of standardized metrics and disagreement about where podcasts end and social videos (as well as other forms of video) begin. The group suggests that "a billion dollars of demand is sitting on the sidelines"; it plans to introduce a new unified framework for use across audio and video at Oxford Road’s upcoming CAO Summit on July 22nd-23rd at the Terranea Resort in Rancho Palos Verdes CA, USA.
Data credits: Google Maps, Podnews newsletter