Podnews
Your daily briefing for podcast and on-demand
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- Dec 20: A special “Hark List” has been published: a look at the state of podcasting in 2024, with clips from a number of different shows. It’s hosted by our Editor, James Cridland, with clips from Buzzcast, Vergecast, our own Podnews Weekly Review, and plenty more. You can listen to it here, or, better, download the Hark app to listen and explore more new shows to listen to).
- Dec 19: How big is the global podcast market? Justin Jackson’s research website has increased its estimates. It suggests that 2024 saw around $3-3.4bn in global ad-sales; that the hosting business is worth around $100-150mn, and that podcast events and conferences are worth $15-20mn. The estimates don’t include YouTube. Sources are given: and it’s open for others to contribute. The IAB estimated US podcast ad revenue at $1.95bn for 2023.
- Dec 17: The UK’s Goalhanger has launched its first multichannel ad campaign, in partnership with Spotify. The video ads, which will be shown across social media, show Spotify users switching between individual podcasts (though the “p” word isn’t used) - is it the best ad for a podcast company yet? You can watch it here.
- Dec 16: Exclusive: A company in Italy is sending invoices for more than $7,300 to multiple podcast directories and apps for listing six Italian podcasts. In a special report today, Podnews examines what Licensync is doing - and suggests that this is another reason why podcasting could benefit from a trade association to help protect our industry.
- Dec 11: Exclusive: Gretchen Rubin Media has partnered with Lemonada Media for podcast distribution. The company is headed by the bestselling author; shows which will join the network include Happier with Gretchen Rubin and Happier in Hollywood, hosted by Liz Craft and Sarah Fain.
Data credits: Podnews newsletter