Podscribe
Podnews supporterThe #1 Independent Verification & Attribution Platform
Website: podscribe.com
About Podscribe
Podscribe is the leader in pixel-based attribution, incrementality, and verification for podcast, streaming, CTV, and other hard-to-measure media channels. We help advertisers, agencies, and publishers measure true campaign impact, optimize performance, and scale with confidence—backed by real-time, household-level data.
Learn more at www.podscribe.com or contact us at partnership@podscribe.com.
Podscribe is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Dec 8, 2025.
It is certified for Download and Listener. Learn more
Latest news
- Oct 12: m3u8s served to Apple Podcasts also support standard HTTP redirects. That indicates that tools like OP3, Podtrac, Magellan AI or Podscribe could work for additional analytics and/or attribution.
- Oct 9: Joe Rogan has renewed his agreement with Spotify. He last renewed in Feb 2024, and the show returned to open RSS and YouTube shortly after (and also, we're told, started carrying midrolls at this time). The agreement is thought to be worth $250mn, a figure denied by Spotify last time round; but someone with knowledge of Rogan's numbers and the ad revenue he attracts suggests that it's a profitable deal for Spotify. Podscribe suggests recent shows have contained 15 ads (an 8% adload).
- Oct 8: Podscribe released a new ranker, with updates for "play" definitions for Spotify and YouTube. Engaged view numbers from YouTube require publishers to connect their analytics.
- Sep 17: Is video podcasting a proper, multi-platform thing yet? Podscribe suggests not - not one of the top 500 shows are available on all video platforms: YouTube, Spotify, Rumble and HLS via open RSS. Podscribe were speaking at the IAB Podcast Upfronts yesterday morning.
- Sep 16: First look: Podscribe announced a direct integration with Rumble for attribution. The integration enables direct attribution for host-read, baked-in ads within creator content and podcasts on Rumble, and becomes the first video platform to support all the signals required for attribution under the Alliance for Measurement in Podcasting (AMP) attribution specification.
Data credits: IAB, Podnews newsletter