Podscribe
Podnews supporterThe #1 Independent Verification & Attribution Platform
Website: podscribe.com
About Podscribe
Podscribe is the leader in pixel-based attribution, incrementality, and verification for podcast, streaming, CTV, and other hard-to-measure media channels. We help advertisers, agencies, and publishers measure true campaign impact, optimize performance, and scale with confidence—backed by real-time, household-level data.
Learn more at www.podscribe.com or contact us at partnership@podscribe.com.
Podscribe is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Dec 8, 2025.
It is certified for Download and Listener. Learn more
Latest news
- May 6: Podscribe released its industry rankers for April - for podcasts, for publishers, and for advertisers. 7 of the top 10 podcasts saw decreases in listeners; Audioboom is now bigger than Acast.
- May 4: Livewire reports little movement in the "podcast hosting companies by new episode share" figures for April. The figures don't include AI slopcasts, described as "text-to-speech" podcasts. The Adswizz tracker and the Podscribe tracker are both on a new record in terms of podcast trackers by total new episodes; and Livewire also publishes a list of podcast CDNs.
- May 1: How does your podcast get featured on Spotify? On Monday, we spoke with Spotify's Lizzy Hale for the official answer. Yet, a UK reader of Podnews spotted a feature for "Podcasts to help save the planet" appear in their app, which might point to an alternative way. Highlighted were podcasts from TEDxLondon, the BBC World Service, and a science podcast from Fresh Air; but the #1 slot was given to a podcast called Heart of the Wild, which is, in its words, "hosted by Dianna Colasurdo, a London-based media executive and passionate animal enthusiast". This show is too small to appear in either Rephonic or Podscribe, so we're impressed that it got the prime position in the Spotify carousel. On LinkedIn, we discover a possible reason why: Dianna Colasurdo is the Government Business Lead... at Spotify.
- Apr 29: The real star is clearly today: the Innovation Stage will be the host to Matt Drengler from our title sponsor Podscribe, showing how to buy audio more effectively and drive measurable results. 12.10pm ET.
- Apr 27: From a podcast point of view, merging the two would mean one network with 3,422 shows; representing around 207 million downloads+views a month. Spotify would remain bigger, suggests the Podscribe ranker - but that's only until SiriusXM starts representing YouTube's audio advertising later this year. Both iHeart and SiriusXM have, of course, significant radio businesses. RadioInsight suggests a merged company will be a juggernaut.
Data credits: IAB, Podnews newsletter