Podscribe
Podnews supporterThe #1 Independent Verification & Attribution Platform
Website: podscribe.com
Podscribe is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Aug 6, 2024.
It is certified for Download and Listener. Learn more
Latest news
- Feb 4: Podscribe is now more accurately working out a podcast’s audience by combining two sets of data. The “double device graph” now matches 85% of US households, and adds more detailed segmentation.
- Jan 22: Podscribe added an “audience overlap” tool, which allows advertisers to evaluate listener duplication across channels, shows, campaigns and publishers.
- Dec 18, 2024: Podscribe has launched a new, real-time podcast ranker. It monitors YouTube as well as podcasts, and offers demographic data, “rising” shows (so you can spot shows that are going viral), and works using both Podscribe’s existing prefixes and campaign pixels. It’s available to Podscribe clients; the company will also release monthly emails with ranker data.
- Nov 21, 2024: Podscribe released its Q3 2024 performance benchmark report. Among the findings in US podcast advertising:
- Sep 11, 2024: Podscribe has launched a new IPv6 tracking solution, which the company says could prevent loss of up to 50% of attribution numbers. The system now collects IPv4 and IPv6 addresses.
Data credits: IAB, Podnews newsletter