Podscribe
Podnews supporterThe #1 Independent Verification & Attribution Platform
Website: podscribe.com
About Podscribe
Podscribe is the leader in pixel-based attribution, incrementality, and verification for podcast, streaming, CTV, and other hard-to-measure media channels. We help advertisers, agencies, and publishers measure true campaign impact, optimize performance, and scale with confidence—backed by real-time, household-level data.
Learn more at www.podscribe.com or contact us at partnership@podscribe.com.
Podscribe is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Dec 8, 2025.
It is certified for Download and Listener. Learn more
Latest news
- Jul 28: YouTube Views vs RSS downloads - which perform better for advertisers? Podscribe and Oxford Road spoke at Podcast Movement 2025 to help you value each.
- Jul 24: Adopter Media's Glenn Rubenstein has published a blog post in response to the AMP Accords, supporting the Accords "as an excellent first step", and suggesting it's a workable start, though making a set of suggestions. (Rubenstein is an advisor to Podscribe, an AMP task force member).
- Jul 13: Data in Podscribe - and our own tests - suggests that ZeroAds is significantly over-estimating the number of ads in podcasts. That's unsurprising, given it's trying to promote its product: but even Podscribe suggests that these four shows consist of more than 20% ads.
- Jul 1: As we learnt the other day, social media is an increasingly important part of multiplatform podcasting. Today, Podscribe has announced automated social engagement tracking - a new feature to track likes, comments and views, alongside podcast campaign reporting.
- Jun 5: Podscribe released its May 2026 Industry Rankings. iHeartMedia increased its audio reach by 31% month-on-month. Shopify remained the #1 podcast advertiser.
Data credits: IAB, Podnews newsletter