Podtrac
Address: 900 Massachusetts Ave NE, Washington, DC 20002, USA
Podtrac provides the podcast industry with the analysis, tools and data to better understand and grow shows, networks, and ad campaigns.
Website: analytics.podtrac.com
Podtrac is IAB Certified
It was certified for v2.1 of the IAB Podcast Measurement Guidelines on Mar 20, 2024.
It is certified for Download, Listener and Ad Delivery. Learn more
Latest news
- Oct 9: Podtrac released its rankers for September. In the US, Wondery has moved up from #5 to #4. iHeart remains #1 for podcasts. The ranker measures participating publishers only.
- Sep 10: Podtrac released its rankers for August. The Ezra Klein Show was a new entry for the biggest podcasts; NPR has jumped from #6 to #4 in the publisher ranker. The list includes participating publishers only.
- Sep 2: Podtrac is now measuring over 14% of all new episodes, another record for the company, says Livewire. The second-largest, Chartable, slipped down to 6.7% last month. Chartable’s analytics was down for almost three weeks, but its analytics dashboard has now been restored.
- Aug 9: The Dan Bongino Show has posted its audience numbers - claiming 16,382,838 downloads in July - aided by his insight as a former Secret Service agent following the attempted Trump assassination. The show was number 5 in Podtrac, should you wish to do some comparisons, though Podtrac measures unduplicated audience rather than downloads.
- Aug 2: The number of shows being tracked by attribution companies like Chartable and Podsights have increased by more than 21% year-on-year. More than one-in-five shows have trackers on them, with Podtrac and Chartable being the biggest companies.
Data credits: Google Maps, IAB, Podnews newsletter