Podtrac
Address: 
900 Massachusetts Ave NE, Washington, DC 20002, USA
Podtrac provides the podcast industry with the analysis, tools and data to better understand and grow shows, networks, and ad campaigns.
Website: analytics.podtrac.com
Podtrac is IAB Certified
It was certified for v2.1 of the IAB Podcast Measurement Guidelines on Mar 20, 2024.
It is certified for Download, Listener and Ad Delivery. Learn more
Latest news
- Jul 9: Podtrac released its June Podcast Rankers. Unique monthly audience was down, month-on-month, for every publisher. It lists participating publishers only.
- Jun 27: Ausha has achieved compliance with IAB Podcast Measurement Guidelines v2.2. The IAB requires companies to recertify annually to remain in the list; but, outside that timeframe but still listed by the IAB as compliant are Podigee (who haven’t recertified for two years), Libsyn, Audion, Podtrac and Mediastream.
- Jun 6: Podtrac published its top podcasts, publishers and networks for May. All of the top global networks saw lower consumption, month-on-month.
- May 26: Nick Quah chats with YouTube’s Tim Katz (“a vice-president who oversees partnerships across different sectors — news, civics, health, education, kids’ content — including, now, podcasts.”). Katz describes a podcast on the platform as “listenable content — so, content that’s video optional,” and says that “if you look at the top podcasts in the US, almost all of them are on YouTube”, although Podtrac told us in February that only half were.
- May 9: Podtrac released its US podcast rankers for April. The Daily Wire slipped below Paramount; there are few other changes, and numbers are mostly flat.
Data credits: Google Maps, IAB, Podnews newsletter