Podtrac
Address: 
900 Massachusetts Ave NE, Washington, DC 20002, USA
Podtrac provides the podcast industry with the analysis, tools and data to better understand and grow shows, networks, and ad campaigns.
Website: podtrac.com
About Podtrac
Podtrac is the industry leader in podcast analytics, audience measurement, and growth solutions. Since 2005, Podtrac has provided podcasters, networks, and advertisers with the tools and insights needed to grow and engage audiences worldwide.
Podtrac is IAB Certified
It was certified for v2.2 of the IAB Podcast Measurement Guidelines on Jul 10, 2026.
It is certified for Download and Listener. Learn more
Latest news
- Aug 11: In brief: Backyard Ventures has signed Big Mad True Crime for ad representation ... Podtrac released its rankers for July. They measure participating publishers only ... Speakeasy, the invite-only hosting platform from Red Seat Ventures, has announced it now supports HLS video on Apple Podcasts. The first show to carry video is Surrounded.
- Jul 14: Podtrac has launched Podcast Promo Trades, a new free service to allow podcasters to grow shows by trading promos in other podcasts. Podtrac's Promo Platform has been used by a number of large podcasters to expand their audience and accelerate growth, the company says.
- Jul 13:
Podtrac has updated its certification to v2.2 of the IAB Podcast Measurement Guidelines. And, there's a new company listed as compliant: Red Seat Ventures. Red Seat Ventures itself
doesn't own any podcast hosting companies apart from Supercastowns Speakeasy. - Jul 9: Podtrac released its rankers for June. Crime Junkie from AudioChuck is a brand new entry at #1 for having the most US unique audience. (This has also been previously reported by Podscribe).
- Jun 19: IAB certification requires companies to recertify every twelve months. Audion, Captivate, Mediastream and Podtrac last certified in 2024.
Data credits: Google Maps, IAB, Podnews newsletter