Podtrac
Address: 
900 Massachusetts Ave NE, Washington, DC 20002, USA
Podtrac provides the podcast industry with the analysis, tools and data to better understand and grow shows, networks, and ad campaigns.
Website: analytics.podtrac.com
Podtrac is IAB Certified
It was certified for v2.1 of the IAB Podcast Measurement Guidelines on Mar 20, 2024.
It is certified for Download, Listener and Ad Delivery. Learn more
Latest news
- Feb 27: Putting the 1 billion number in context, Spotify claimed just 120mn monthly podcast listeners in November. Apple Podcasts is likely to be smaller in terms of monthly listeners, according to Podtrac in Jan 2023: but Apple Podcasts had a significantly higher share of downloads.
- Feb 21: SiriusXM and Wondery have reportedly opted out of Podtrac and Triton Digital’s US rankers. The companies complain that the rankers only measure audience size using RSS downloads.
- Jan 22: Podtrac has added two new features for customers of its $20/month “grow your show” plan - Smartlinks, to measure the effectiveness of online promotions, and rankings from Apple Podcasts and Spotify.
- Jan 8: Podtrac released its US rankers for December 2024. Almost all publishers saw a decline in traffic, as is normal. Acast leapt from #5 to #3, but the company releases its data after its quarterly financial reports, so while everyone else is reporting on December, the Acast numbers are for October (and are actually unchanged month-on-month). NPR News Now returned to #1 podcast; two shows from SiriusXM are new in the podcast charts, though SiriusXM isn’t listed in the publishers chart.
- Dec 17, 2024: Podtrac released its Top Podcasts By Country lists for November 2024. The data is part-estimated.
Data credits: Google Maps, IAB, Podnews newsletter