Podtrac
Address: 
900 Massachusetts Ave NE, Washington, DC 20002, USA
Podtrac provides the podcast industry with the analysis, tools and data to better understand and grow shows, networks, and ad campaigns.
Website: analytics.podtrac.com
Podtrac is IAB Certified
It was certified for v2.1 of the IAB Podcast Measurement Guidelines on Mar 20, 2024.
It is certified for Download, Ad Delivery and Listener. Learn more
Latest news
- Apr 15: The Podcast Index New Feeds Report also shows that Inception Point AI released 325 new shows on Tuesday: almost one-in-five of all new shows on that day. Hosted by Spreaker and monitored by Podtrac, it's unclear how many Inception Point AI shows have been produced, since the Podcast Index appears to sporadically remove them from its index; we count more than 8,000 still there.
- Apr 9: Podtrac released its March rankers. Publishers were up month-on-month (February has 28 days and March 31, so you'd hope so); but many publishers are down year-on-year. Versant is a new publisher to the rankings, at #13.
- Mar 20: Podtrac published its global multi-channel podcast ranking for February. The MeidasTouch Podcast is still #1, but The Rest is History has jumped up to third place.
- Mar 6: February’s Podtrac ranker, which measures participating publishers only, was published. The company seems to have removed its January ranker (the WayBack machine has our back); Fox Audio Network has overtaken The Walt Disney Company to land at #7 in the publishers ranker, while Pod Save America is a new entry at #6 in the top podcasts list, suggesting that Crooked Media is a new participant.
- Mar 2: Podtrac released its “multi-channel podcast ranking” for January. Of the top 200, 69% of the shows do best in audio. 36% of shows are more consumed using clips than the whole episode. The data is global; Steven Bartlett’s Diary of a CEO has risen to #3; Rogan is at #2 and The MeidasTouch is #1 (mostly driven by video and clips).
Data credits: Google Maps, IAB, Podnews newsletter