Radiocentre
Address: 
London, UK
The voice of commercial radio
Website: www.radiocentre.org
About Radiocentre
Radiocentre is the industry body for commercial radio in the UK. We work on behalf of more than 50 stakeholders who represent over 90 per cent of commercial radio in terms of listening and revenue. Our remit also encompasses all kinds of broadcaster-owned and operated audio, including podcasts and on-demand streaming services provided by commercial radio. Our mission is to get industry influencers and decision-makers to See Radio Differently.
Latest news
- Sep 30: In the UK, Radiocentre released Sounds Profits, a piece of research showing that by diverting a small amount of existing adspend away from PPC or paid social towards audio, you can increase your total campaign ROI significantly. The research also shows that audio can increase brand trust, so other parts of campaigns work better.
- Sep 30: Shifting search and social budget into audio increases profit - New research shows how audio amplifies search and social performance, driving stronger results without increasing campaign budgets PRESS RELEASE
- Aug 6: UK Government urged to drop plans for advertising on BBC podcasts - A letter is to highlight the disproportionate impact this would have on the UK’s growing and dynamic independent audio sector PRESS RELEASE
- Jul 17: The UK government has announced plans to ensure that UK-licenced radio stations must be available on smart speakers operated by Alexa, Google and Siri. A consultation has launched today. It doesn't impact podcasting directly: podcasts are also available through these services. The news has been welcomed by commercial radio trade body Radiocentre.
- Jul 17: Radiocentre welcomes UK government plans to extend support for radio to AI-powered smart speakers - The UK government has agreed that UK radio services should be supported across all the main voice assistants PRESS RELEASE
Data credits: Google Maps, Podnews newsletter