Signal Hill Insights
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22 Marowyne Dr, North York, ON M2J 2A4, Canada
Together, we’re re-defining audio research
Website: signalhillinsights.com
About Signal Hill Insights
Signal Hill Insights is an audio research firm with a core focus on brand lift studies for podcasts, streaming audio and radio, and survey-driven audience insights. Signal Hill partners with broadcasters, publishers and advertisers on custom research solutions for audio, including industry leaders like Acast, All-City Network, Audioboom, Cumulus/Westwood One, Gumball, Libsyn, Soundrise, SiriusXM, and Triton Digital.
Latest news
- Apr 15: In Canada, Signal Hill Insights has announced new research on what Canadians are listening-to in their cars. The study will be released in late Spring 2026.
- Mar 26: Signal Hill Insights share experiences at Podcast Movement Evolutions at SXSW.
- Jan 14: In Canada, 40% of podcast consumers "use YouTube most often for podcasts" according to new data from Signal Hill Insights released today. 24% say they only consume video podcasts in the country, though.
- Nov 18, 2025: Audio is still the #1 way to consume podcasts, despite the chatter about video. That’s one of the findings of the latest Cumulus Media and Signal Hill Insights Podcast Download Report, published yesterday. Over half of podcast consumers on YouTube also listen to the same podcasts on another platform. Only 8% just watch podcasts, a number that hasn’t changed since 2022. You can download the report in full, and watch the webinar this Thursday.
- Oct 16, 2025: Further reading: The Wall Street Journal asks students about podcasts, and whether they are now a better source of news than the traditional media ... Nick Quah asks “So What Was Marc Maron’s Podcast All About in the End?” ... everyone’s favourite fan of AI, Inception Point AI’s Jeanine Wright speaks with CNN’s Richard Quest. (“We’ve taken a lot of steps internally to mitigate the risk of hallucination down to nearly zero”) ... YouTube writes up the experience of the podcast Giggly Squad on the platform ... and Signal Hill Insights posts a write-up of the Advertising Week NY “podcasting zone”.
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