Signal Hill Insights
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22 Marowyne Dr, North York, ON M2J 2A4, Canada
Together, we’re re-defining audio research
Website: signalhillinsights.com
About Signal Hill Insights
Signal Hill Insights is an audio research firm with a core focus on brand lift studies for podcasts, streaming audio and radio, and survey-driven audience insights. Signal Hill partners with broadcasters, publishers and advertisers on custom research solutions for audio, including industry leaders like Acast, All-City Network, Audioboom, Cumulus/Westwood One, Gumball, Libsyn, Soundrise, SiriusXM, and Triton Digital.
Latest news
- May 28: Smart TVs are the new place to watch podcasts, according to new data released this week from Signal Hill Insights and FlightStory - with almost half of UK podcast consumers using their smartTV to watch podcasts. The data suggests that podcasts are competing directly with linear TV and streaming, and most consumption happens 7pm-11pm. It's, says Paul Riismandel, "a fundamental shift in how UK audiences are spending their evenings." FlightStory also released its own data alongside the study. (Of note: while you can watch Spotify video podcasts, Apple Podcasts has no support for video on TV as yet - and, unlike Apple TV, doesn't have an app on other platforms.)
- May 13: Magellan AI has partnered with Signal Hill Insights for full-funnel podcast measurement. Magellan AI's exposure data will flow "directly into Signal Hill Insight’s studies, enabling more precise audience matching, stronger control groups, and a more reliable read on how campaigns shift awareness, favorability, and intent".
- Apr 15: In Canada, Signal Hill Insights has announced new research on what Canadians are listening-to in their cars. The study will be released in late Spring 2026.
- Mar 26: Signal Hill Insights share experiences at Podcast Movement Evolutions at SXSW.
- Jan 14: In Canada, 40% of podcast consumers "use YouTube most often for podcasts" according to new data from Signal Hill Insights released today. 24% say they only consume video podcasts in the country, though.
Data credits: Google Maps, Podnews newsletter