Signal Hill Insights
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22 Marowyne Dr, North York, ON M2J 2A4, Canada
Together, we’re re-defining audio research
Website: signalhillinsights.com
About Signal Hill Insights
Signal Hill Insights is an audio research firm with a core focus on brand lift studies for podcasts, streaming audio and radio, and survey-driven audience insights. Signal Hill partners with broadcasters, publishers and advertisers on custom research solutions for audio, including industry leaders like Acast, All-City Network, Audioboom, Cumulus/Westwood One, Gumball, Libsyn, Soundrise, SiriusXM, and Triton Digital.
Latest news
- Oct 7: Only 2% of time listening to audio in a car is to podcasts, according to Canadian research. Signal Hill Insights released Audio on the Move, research showing that streaming services are rapidly catching up to AM/FM listening. One in four minutes spent listening to audio is done in a car in Canada.
- Oct 7: Signal Hill Insights release Audio on the Move, showing how Canadians listen to audio in-car - Most Canadians are against AI audio PRESS RELEASE
- Aug 13: What's a podcast? We have a short definition - "if it works with your eyes closed, it's a podcast" - but Signal Hill Insights asked more than 4,800 Americans how they'd describe what a podcast is to someone who has never heard of podcasts. (Not sure that "something people waste time watching or listening to" is going to catch on)
- Jul 29: 9 out of 10 Canadians listened to some form of audio yesterday - and half of it is ad-supported. However, podcasts get just 9% of all ad-supported audio time in Canada, says a new piece of research from Signal Hill Insights. Music on YouTube, or streaming services, are listened-to more than 2.5x more, the study says.
- Jul 29: Podcasts account for 9% of all time with ad-supported audio in Canada. Music on YouTube is more than 2.5x larger - Nine-in-ten Canadians listened to audio media yesterday, and half of that time was supported by advertising PRESS RELEASE
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