Signal Hill Insights
Podnews supporterAddress: 
22 Marowyne Dr, North York, ON M2J 2A4, Canada
Together, we’re re-defining audio research
Website: signalhillinsights.com
Latest news
- Mar 7: From Signal Hill Insights, Paul Riismandel shares Four Ways to Use Audience Surveys for Podcasts, Video, Ads and Branded Content
- Feb 19: First look: Branded podcasts work - listeners like the brand more after listening to a branded podcast - shows that both keep their attention and that they would recommend to others. That’s the finding of the new 2025 Benchmark Report on Branded Podcasts released today by Signal Hill Insights. The research, based on survey responses from more than 15,000 podcast listeners, gives a number of strong reasons why brands should be investing more in podcasts.
- Feb 6: Podcasting in French-speaking Canada saw a dip last year. What’s going on with podcasts in French Canada? - Signal Hill Insights explains what’s up, using an analogy from McDonald’s.
- Jan 22: Reasons to be cheerful: at Signal Hill Insights, Paul Riismandel is optimistic about podcasting in 2025 - pointing out that much has changed in the ten years since Serial. Not least - there’s a 3.4x greater chance of finding an audience in 2025 than in 2014.
- Dec 17, 2024: Lower Street has announced speakers for its Brand Podcast Virtual Summit 2025 - including brand new research from Signal Hill Insights, the Branded Podcast Benchmark Report. Other speakers include experts from the New York Times, Morgan Stanley, and Jay Acunzo. The event is free.
Data credits: Google Maps, Podnews newsletter