Signal Hill Insights
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Together, we’re re-defining audio research
Website: signalhillinsights.com
Latest news
- Jun 17: Audio remains the primary mode of podcast consumption despite growing video options, says a new study from Cumulus Media and Signal Hill Insights.
- Jun 11: No, YouTube isn’t dominating podcasting, says Paul Riismandel from research company Signal Hill Insights, showing plenty of evidence that the majority of podcast consumers are still using an audio-first platform most often; and that “it’s time to tone down the discourse”.
- Mar 7: From Signal Hill Insights, Paul Riismandel shares Four Ways to Use Audience Surveys for Podcasts, Video, Ads and Branded Content
- Feb 19: First look: Branded podcasts work - listeners like the brand more after listening to a branded podcast - shows that both keep their attention and that they would recommend to others. That’s the finding of the new 2025 Benchmark Report on Branded Podcasts released today by Signal Hill Insights. The research, based on survey responses from more than 15,000 podcast listeners, gives a number of strong reasons why brands should be investing more in podcasts.
- Feb 6: Podcasting in French-speaking Canada saw a dip last year. What’s going on with podcasts in French Canada? - Signal Hill Insights explains what’s up, using an analogy from McDonald’s.
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