Sounds Profitable
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Podcasting’s leading voice for Education, Research, and Insights
Website: soundsprofitable.com
Latest news
- Nov 18: Sounds Profitable are hosting a webinar this Wednesday at 2pm Eastern, called Video’s Rise in Podcasting.
- Sep 3: A new report, The Impact of Branded Podcasts, has been released by CoHost and Sounds Profitable. 90% of brands are satisfied with their podcast’s performance, the data says.
- Aug 29: Podcasts are more interesting to non-listeners than ever before, says new data. Sounds Profitable published The Podcast Landscape 2024, a look at podcast consumption in the US. It claims 53% of Americans ages 18+ listen to podcasts each month (6% higher than Edison Research’s claimed 47%). The data includes the top 20 “favorite podcasts” (13% of respondents say their favorite is Joe Rogan), and suggests that YouTube has extended its lead as the most popular place to discover new shows. The study interviewed more than 5,000 Americans in an online panel. Some of the data was previewed at Podcast Movement.
- Aug 21: Kristin Myers has joined Sounds Profitable as Principal. She previously worked with UTA and Stitcher (and was the first hire at Anchor).
Data credits: Google Maps, Podnews newsletter