Sounds Profitable

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Address: 1 Devonshire Pl, Boston, MA 02109, USA

Podcasting’s leading voice for Education, Research, and Insights

Website: soundsprofitable.com

About Sounds Profitable

Sounds Profitable is a trade organization representing the leading companies in audio and podcasting. Boasting industry-leading research, an influential newsletter with 10,000 subscribers around the world, and a podcast on the latest developments in the key news of the audio world. Sounds Profitable provides the most critical insights into the business of podcasting, with over 200 partners and growing. With the goal of providing perceptive content from its experts – and a diverse collection of the brightest minds in podcasting – Sounds Profitable ensures that everyone in the industry is set on a clear path to more listeners and revenue from their amazing shows. For more information, please visit soundsprofitable.com and follow along on LinkedIn at https://www.linkedin.com/company/sounds-profitable.

Latest news

• Jun 3: The Cannes Lions International Festival of Creativity later this month will feature, among others, three trade organisations for audio - the UK's Radiocentre and Australia's Commercial Radio & Audio have an invite-only session with Professor Mark Ritson, while Sounds Profitable are also hosting a discussion.
• May 29: Our take: A definition of "podcast" is vital - because, without it, it's impossible to track the growth of this medium, and the budget going toward it. The formation of this group, which appears to be representative of the podcast business overall - is a welcome step. It's notable, however, that this group does not include the IAB, which runs existing podcast measurement guidelines, nor the trade association Sounds Profitable.
• May 21: 43% of British adults now listen to an ad-supported podcast monthly, says new data from Sounds Profitable and Sound Insights. 44% of UK podcast listeners recalled ever making a purchase after hearing a podcast ad, according to the findings of The Advertising Landscape UK, which were shared yesterday at The Podcast Show.
• May 12: In the UK, podcasting reaches more 18-34 year-olds than broadcast TV, says research from Sounds Profitable, written up by Ben Robins of Sound Insights. The data on the UK's podcast consumers arrives a week before The Podcast Show in London: Ben Robins and Tom Webster will cover more of the data on May 20 at 10am.
• Apr 22: Sounds Profitable released new research on "Audio Primes" - the people who listen to at least 75% of their content as audio. That's 22% of podcast consumers; and they're younger and more educated. While they choose audio for podcasts, Audio Primes also - surprisingly - consume more video as well. The full report, sponsored by RSS.com, is available as a free download.

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