Sounds Profitable
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Address: 
1 Devonshire Pl, Boston, MA 02109, USA
Podcasting’s leading voice for Education, Research, and Insights
Website: soundsprofitable.com
About Sounds Profitable
Sounds Profitable is the trade organization for the podcasting industry. Founded in 2020 by advertising and technology veteran, Bryan Barletta, and digital audio expert, Tom Webster, Sounds Profitable offers a range of educational resources and advisory services to the podcasting sector. Featuring pioneering research, a newsletter with more than 10,000 subscribers, five daily podcasts, and a weekly, forward-thinking podcast covering the essential news of podcasting, Sounds Profitable equips individuals and brands with the tools needed to level up their knowledge, effectively monetize content, and ultimately grow the entire industry into an inclusive space that financially supports corporations and independents alike. With over 200 partners and growing, Sounds Profitable is committed to setting the course for the future of the audio business. For more information, please visit www.soundsprofitable.com and follow along on LinkedIn at linkedin.com/company/sounds-profitable.
Latest news
- Oct 10:
Podcasting creates a unique one-on-one connection between hosts and listeners - a parasocial relationship, amplified by the rhythm and proximity of podcasting. So, will AI break this trust? Alberto Betella from RSS
.com, suggests that AI voices can be trusted, as long as they use the right prosodic cues - and they’re used responsibly. Meanwhile, Tom Webster from Sounds Profitable writes that AI-performed ads may unlock significant new revenue. - Sep 24: Do listeners want to listen to podcasts produced with AI? New research unveiled by Sounds Profitable today shows that some parts of the population are particularly wary. “AI may be coming to podcasting, but no one can be made to like it,” suggests Tom Webster. (Podnews is 50% owned by Podcast Movement, which incorporates Sounds Profitable).
- Aug 29: In Good Tape, Dane Cardiel posts Building Castles in the Sky, asking “Will Sounds Profitable and Podcast Movement deliver on their promises?” It builds on a LinkedIn post from Twila Dang last week.
- Aug 27: Almost half of YouTube podcast users listen to podcasts on YouTube more than they watch them there. That’s one of the surprising pieces of data from The Podcast Landscape, new research by Sounds Profitable (here’s a link to sign up to the webinar). And - while video is comparatively new in Spotify, almost a third of people there say that they watch podcasts on the platform more than listen. “If you are doing a video podcast specifically for YouTube, it better work as an audio podcast,” says Tom Webster: who might have got one of our stickers at Podcast Movement, defining a podcast as “something for your ears when your eyes are busy”.
- Aug 21: Bryan Barletta posts more information about the Podcast Movement and Sounds Profitable merger. Details include the enhancements to Podcast Movement events, including: “James Cridland of Podnews will be Podcast Movement’s first Editorial Director, bringing his immense event experience and highlighting his dedication to supporting creators and the independent nature of podcasting. He will oversee the Creator track at events, with an emphasis on growth, education, and diversity of voices.”
Data credits: Google Maps, Podnews newsletter