Sounds Profitable
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Website: soundsprofitable.com
Latest news
- May 28: Podcasts are highly unusual: podcast advertising is recalled just as much by female listeners as male listeners, according to a study released today by Sounds Profitable. That’s not the case in TV, radio, or even Reddit, where there is significant male bias in recall. “[Podcasting’s] gender parity in recall isn't just a fun statistical oddity,” says Tom Webster, “it's a window into something genuinely unique: a medium where your message is equally likely to break through regardless of which half of the population you're trying to reach.”
- Mar 14: JAR Audio and Sounds Profitable covered The Power of Branded Podcasts in a webinar and a freely downloadable study. 43% of Americans 18+ would likely listen to a podcast about a favourite brand or product, the study says.
- Mar 11: The real growth opportunity for branded podcasts is to tap into underserved markets, says Quill Podcasting’s Tianna Marinucci. Meanwhile, there’s a free webinar about the power of branded podcasts tomorrow, with JAR Audio and Sounds Profitable.
- Mar 7: The Power of Branded Podcasts is a webinar from Sounds Profitable next week - it’ll be on Wed Mar 12 at 2pm Eastern.
- Feb 28: The average age of CNN viewers is 67, and FOX News viewers are even older, at 69. But the age profile of listeners to news podcasts is similar to the US population average: a younger audience meaning real opportunity for advertisers. That’s one of the findings of The News Podcast Consumer, new data released by Sounds Profitable this week with National Public Media, focusing on the US’s second-most popular podcast genre. It’s a free download.
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