Sounds Profitable
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Address: 
1 Devonshire Pl, Boston, MA 02109, USA
Podcasting’s leading voice for Education, Research, and Insights
Website: soundsprofitable.com
About Sounds Profitable
Sounds Profitable is the trade organization for the podcasting industry. Founded in 2020 by advertising and technology veteran, Bryan Barletta, and digital audio expert, Tom Webster, Sounds Profitable offers a range of educational resources and advisory services to the podcasting sector. Featuring pioneering research, a newsletter with more than 10,000 subscribers, five daily podcasts, and a weekly, forward-thinking podcast covering the essential news of podcasting, Sounds Profitable equips individuals and brands with the tools needed to level up their knowledge, effectively monetize content, and ultimately grow the entire industry into an inclusive space that financially supports corporations and independents alike. With over 200 partners and growing, Sounds Profitable is committed to setting the course for the future of the audio business. For more information, please visit www.soundsprofitable.com and follow along on LinkedIn at linkedin.com/company/sounds-profitable.
Latest news
- Dec 12: In the US, there are almost twice as many men creating podcasts as women, according to The Creators 2025, a new study from Sounds Profitable into the creator ecosystem for podcasting, which became available to all yesterday. The full report is a free download.
- Dec 11: New research from Sounds Profitable, The Creators 2025, was released to all yesterday. We’ll cover that in full tomorrow, since it deserves it.
- Dec 10: Global investment in podcasting is not matched to consumption, according to a new study today from NumberEight. The research shows that the US leads spend, while Australia, Germany and France are expansion opportunities for buyers looking for incremental reach. The data shows differences in culture and personas, and shows additional data to help buyers scale. The work was done in collaboration with Barometer, AdsWizz, and Sounds Profitable.
- Nov 27: Thank you to the folks at Sounds Profitable and The Podglomerate, who will be hosting a free webinar on strategic podcast awards budgeting on Dec 11. The webinar will talk about the benefits of awards, including enhanced visibility, increased credibility, and expanded monetization opportunities - and why you ought to budget for entering them.
- Nov 6: Video and podcasting can work really well together - when promoting each other, says new research from Sounds Profitable and Owl & Co. 16% of podcast listeners have purchased a streaming subscription after hearing about a show they want to watch - and 44% of listeners to a podcast about a TV show or movie talk to their friends about the TV show.
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