Sounds Profitable
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Address: 
1 Devonshire Pl, Boston, MA 02109, USA
Podcasting’s leading voice for Education, Research, and Insights
Website: soundsprofitable.com
About Sounds Profitable
Sounds Profitable is a trade organization representing the leading companies in audio and podcasting. Boasting industry-leading research, an influential newsletter with 10,000 subscribers around the world, and a podcast on the latest developments in the key news of the audio world. Sounds Profitable provides the most critical insights into the business of podcasting, with over 200 partners and growing. With the goal of providing perceptive content from its experts – and a diverse collection of the brightest minds in podcasting – Sounds Profitable ensures that everyone in the industry is set on a clear path to more listeners and revenue from their amazing shows. For more information, please visit soundsprofitable.com and follow along on LinkedIn at https://www.linkedin.com/company/sounds-profitable.
Latest news
- Oct 19: One in Four Podcast-Consuming Voters Say a Candidate's Podcast Appearance Could Impact Their Vote - New data from The Podcast Landscape 2026 reveals that political influence extends well beyond political talk shows, with similar potential impact among Republican and Democratic voters. PRESS RELEASE
- Oct 9: Podcast Advertising - The Game was available for delegates at the Sounds Profitable Business Summit, but it's a fun game for the podcaster in your Christmas present list. The good news is - the game is now available from Amazon. "Fake brands, real laughs" is the promise! It's made by the folks at ADOPTER Media.
- Oct 1: Sounds Profitable's Podcast Landscape 2026: Podcast Reach Holds Steady as Netflix and Video Reshape How Americans Consume Podcasts - 74% of U.S. adults have consumed podcasts, with 39% consuming weekly PRESS RELEASE
- Sep 21: At the Sounds Profitable Business Summit last week, ADOPTER Media, Right Side Up and Oxford Road announced that they will only use YouTube's Engaged Views to count YouTube impressions for buying advertising. You can watch the announcement here. YMH Studios have also made a similar statement. Oxford Road's Dan Granger said that the industry should "get a little fed up" and make our voices heard.
- Sep 18: Are podcasts at the front of the store? Showing a preview of data from the upcoming Podcast Landscape 2026 study at Podcast Movement NYC, Sounds Profitable's Tom Webster revealed that, for the first time, the top three places where people have "ever" consumed podcasts are not dedicated podcast apps. YouTube, Spotify and Netflix don't show podcasts front-and-centre when using them, requiring users to dive into menus to discover any podcasts. Webster compared Netflix's podcasts category as the equivalent of the CD range in a Walmart - just the most popular titles in a small selection which is hard to find; while a real podcast app like Apple Podcasts or Pocket Casts was the equivalent of Tower Records.
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