Sounds Profitable
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Address: 
1 Devonshire Pl, Boston, MA 02109, USA
Podcasting’s leading voice for Education, Research, and Insights
Website: soundsprofitable.com
About Sounds Profitable
Sounds Profitable is the trade organization for the podcasting industry. Founded in 2020 by advertising and technology veteran, Bryan Barletta, and digital audio expert, Tom Webster, Sounds Profitable offers a range of educational resources and advisory services to the podcasting sector. Featuring pioneering research, a newsletter with more than 10,000 subscribers, five daily podcasts, and a weekly, forward-thinking podcast covering the essential news of podcasting, Sounds Profitable equips individuals and brands with the tools needed to level up their knowledge, effectively monetize content, and ultimately grow the entire industry into an inclusive space that financially supports corporations and independents alike. With over 200 partners and growing, Sounds Profitable is committed to setting the course for the future of the audio business. For more information, please visit www.soundsprofitable.com and follow along on LinkedIn at linkedin.com/company/sounds-profitable.
Latest news
- Aug 27: Almost half of YouTube podcast users listen to podcasts on YouTube more than they watch them there. That’s one of the surprising pieces of data from The Podcast Landscape, new research by Sounds Profitable (here’s a link to sign up to the webinar). And - while video is comparatively new in Spotify, almost a third of people there say that they watch podcasts on the platform more than listen. “If you are doing a video podcast specifically for YouTube, it better work as an audio podcast,” says Tom Webster: who might have got one of our stickers at Podcast Movement, defining a podcast as “something for your ears when your eyes are busy”.
- Aug 21: Bryan Barletta posts more information about the Podcast Movement and Sounds Profitable merger. Details include the enhancements to Podcast Movement events, including: “James Cridland of Podnews will be Podcast Movement’s first Editorial Director, bringing his immense event experience and highlighting his dedication to supporting creators and the independent nature of podcasting. He will oversee the Creator track at events, with an emphasis on growth, education, and diversity of voices.”
- Aug 20: Secret free movie: Age of Audio will have a special screening at Podcast Movement tonight at 6.30pm in the Sounds Profitable Lounge (available to everyone). The film details the history and changes in the podcast industry, featuring interviews with many of podcasting’s greats. Podnews has seen it - it’s worth a watch (and see if you can spot our three-second, audio-only cameo!)
- Aug 19: Missing Podcast Movement 2025 here in Dallas? Every presentation and panel will be recorded in both audio and video, and will be posted online for free after the event, it’s been announced. “Access to panels, webinars, research, podcasts, videos, and writing is something I believe is a mistake to gate in a growing industry, especially as a trade association or a major event,” Bryan Barletta told us. Podcast Movement merged with Sounds Profitable yesterday.
- Aug 18: On the eve of Podcast Movement 2025 in Dallas, it’s been announced that Podcast Movement and Sounds Profitable have merged in a seven-figure deal. Bryan Barletta becomes President of Podcast Movement. Dan Franks will continue producing the event as President of Event Movement, an independent production company.
Data credits: Google Maps, Podnews newsletter