Supporting Cast
Own Your Podcast Subscription
Website: www.supportingcast.fm
About Supporting Cast
Supporting Cast is the podcast subscription platform behind premium membership programs for the world's largest and most respected podcast publishers — including NPR, SiriusXM, NBC, CBS, Lemonada Media, Goalhanger, Slate, and Vox Media. Supporting Cast handles private RSS feed delivery, payment processing, member management, video publishing, newsletters, and community. Learn more at supportingcast.fm.
Latest news
- May 28: Supporting Cast claimed yesterday that it was the first podcast subscription platform to deliver gated, subscriber-only podcast video on Spotify. Competitors Supercast beg to differ: they claim Supercast has had creators publishing gated video on Spotify since April 27th. The upshot of all of this is that we now have twice the opportunity to offer video as a paid-for upsell (on Spotify).
- May 27: Supporting Cast has become, it claims, the first podcast subscription platform to deliver gated, subscriber-only podcast video on Spotify. The company launches the new feature with two shows - Libero, a football podcast, and Legacy, a history podcast. Partnerships with Goalhanger, Vox Media, Jim Harold's Campfire, Filmspotting and Betches Media will follow later this quarter.
- May 22: Memberships (which "will launch for select creators soon") appears to be an equivalent to Supporting Cast, Patreon or Apple Podcasts Premium Subscriptions. Pricing and details weren't given.
- May 21: Across the world, the podcast economy grew 23% last year, says new data from Owl & Co. Global podcasting is now worth $9.2bn in revenue, says the data. The biggest increase came from direct ad revenue, but revenue from consumers (membership tools like Patreon and Supporting Cast, etc) also significantly increased, and is now worth $2.2bn alone.
- May 18: In the UK, Sky News is to launch Sky News Insider, a £2.99/month subscription for ad-free access, bonus episodes and early releases. It's the first time Sky News has launched an additive, paid-for news product. The company is using our sponsor Supporting Cast to sell podcast subscriptions.
Data credits: Podnews newsletter