Podcast Audience Growth Manager (FTC)

Posted here: March 21, 2025 · Closes: April 11, 2025

A project or contract position
Fully remote: working with a UK-based team at 18Sixty.

Location: Bristol or remote (ideally UK based)

Salary: from £35,000 DOE

Full time: 9am - 5:30pm (we’re open to 3-4 days per week pro rata)

Contract: 6 months with potential of permanent

Closing date (extended): 11th April 2025

The Role

We make podcasts that people actually want to listen to. That means more brands are coming to us, not just for our production skills but for our ability to get their podcasts heard. That’s where you come in.

As Audience Growth Manager, you’ll be responsible for developing and executing smart, creative strategies to expand the reach and listenership of our diverse portfolio of client podcasts. You’ll be a key player in our team. Your focus will be on using a mix of paid and organic promotion, social media, partnerships, content and data-driven insights to make sure they connect with the right audiences.

We work across B2B brands and consumer-facing brands, so you’ll need to be comfortable marketing a serious, insight-led C-suite podcast one day, and a vibrant, lifestyle podcast the next. Whether it’s shaping promotional strategies, running ad campaigns, optimising for various platforms, creating promotional assets, or coming up with creative new ways to engage and grow an audience, this role is about ensuring our shows don’t just get our top-class production treatment but actually get listened to.

About You

You get podcasts. You understand how and why people discover, listen, and engage with them, and you’re always thinking about how to grow an audience.

You live and breathe digital marketing but don’t just rely on cookie-cutter tactics. You have a curious and experimental mindset, always looking for new ways to get content in front of the right people.

You also love working with brands and businesses, making sure they feel like they’re in the hands of experts who really know their stuff. You’re comfortable working across a range of industries and audiences, understanding how to switch your tone, approach, and strategy with slick professionalism depending on the client and their audience.

And finally, you’re just really organised. You can manage multiple projects, juggle different priorities, and make sure nothing falls through the cracks, all whilst keeping a cool head.

You are:

• Experienced – You’ve got at least 2-3 years of experience in marketing, PR, or audience development (ideally with podcasts, even better with branded podcasts).
• A strategist and an executor – You can come up with big ideas but also roll up your sleeves and make them happen.
• A team player – We’re a small and agile team. You’ll be working closely with our production team, freelancers, clients, and delivery partners so collaboration is key.
• Organised – You can balance multiple projects at once, keeping everything on track.
• A strong communicator – Whether it’s clients, stakeholders, or listeners, you know how to get the right message across in the right way.

Key Responsibilities

Strategic Growth & Audience Development

• Develop and execute audience growth strategies to maximise reach and engagement.
• Shape podcast launch and marketing plans, working with clients to ensure their podcast reaches the right people.
• Join new business calls and take an active role in client workshops, helping to shape promotion strategies (and podcast success) from day one.
• Analyse and interpret podcast performance data, identifying trends and opportunities for growth.
• Conduct competitive analysis to identify opportunities for differentiation and growth within each podcast's niche
• You’re already keeping your finger on the pulse with industry trends, platform algorithms, and listener behaviours.

Marketing & Promotion Execution

• Plan and execute multi-platform marketing campaigns, working with partners or implementing directly.
• Ensure podcast metadata, episode titles, and show notes are optimised for discoverability (especially for YouTube and podcast platforms).
• Oversee the creation and distribution of key promotional assets, including:
• Episode artwork
• YouTube thumbnails
• Video promo clips or audiograms
• Graphics and images for social media
• Manage social media promotion across platforms like LinkedIn, Instagram, and TikTok.
• Drive audience growth through paid promo strategies (like podcast ads, in-app promo, and targeted digital ads), this could be via our partners or independently.
• Work closely with the production team, freelancers, and clients to ensure seamless execution.

Content Distribution & Platform Management

• Manage podcast hosting and publishing, you ideally have experience using different platforms.
• Oversee YouTube Creator Studio, ensuring smooth uploads and optimised metadata.
• Enhance discoverability by implementing chapter markers, tags, and SEO-friendly descriptions.

Guest & Community Engagement

• Collaborate with partners, guests, and stakeholders to amplify reach.
• Build and nurture vibrant podcast communities, finding ways to engage listeners beyond just episodes.
• Provide a top-tier client experience, making sure they feel confident, informed, and excited about their podcast’s performance.

Reporting & Performance Tracking

• Analyse and interpret audience data from platforms like Spotify, Apple Podcasts, YouTube, and hosting platforms.
• Generate regular performance reports for clients and be always looking for new ways to report on and demonstrate the success of our client’s podcasts
• Test and optimise strategies, like A/B testing, marketing experiments, audience engagement techniques, to find what works best.

Skills & Experience

Must Have

• Experience (2-3 years) in podcast marketing, digital marketing, audience growth, or content marketing (ideally with hands-on experience in podcast promotion).
• A strong understanding of the podcast business - how discoverability works, promotional strategies, and listener behaviour.
• A data-driven mindset -able to interpret performance metrics and make informed recommendations.
• Experience using podcast hosting platforms (e.g. Spotify, Apple Podcasts, Megaphone, YouTube, etc.).
• Social media knowledge -you know how to build engagement and grow audiences on platforms like LinkedIn, Instagram, and TikTok.
• Strong writing skills -whether it’s crafting show notes, blogs, marketing copy, or social posts, you know how to communicate effectively and engagingly.
• An understanding of paid podcast promotion strategies (or a willingness to learn fast).
• A keen eye for design -even if you’re not an accomplished designer or video editor, you know what makes visual assets eye-catching, engaging, and stand out.
• A curious mind and the ability to immerse yourself in any subject matter or industry sector.
• A strong awareness of cultural trends and media consumption habits.
• A friendly, approachable, and professional manner, with the confidence to collaborate with senior marketers at leading brands and businesses.
• An openness to new ways of working and a willingness to adapt to cutting-edge trends, like AI, to enhance workflows and audience growth strategies.

Nice to Have (Bonus Points for These!)

• Content creation - Ideally experience with tools like Adobe Suite or Canva) or the ability to confidently brief and collaborate with designers/video editors.
• Video editing experience - creating podcast promo clips that don’t just look good but actually grab attention and drive engagement.
• Experience running ad campaigns for podcasts (e.g. in-app podcast ads, paid social, or programmatic audio).
• PR/media pitching - knowing how to get podcasts featured in the right places.
• Experience with A/B testing and optimisation - whether it’s testing audience acquisition strategies or refining marketing assets.
• Experience using AI in your workflows - you know your Claude from your NotebookLM and how to write a killer prompt.

What’s In It For You?

The right tools – MacBook, headphones, and the software you need to do your job properly.

Hybrid working options – We’d love it if you were in Bristol, but if you’re not, that’s fine too. Our team is mostly remote, and as long as you’ve got a setup that lets you work efficiently, we’re happy. We’ll make sure you have the essentials to get the job done.

Time to switch off – 25 days holiday plus bank holidays, work-life balance really matters.

Investing in you – We want our team to be the best they can be so we can be the best podcast agency out there. That’s why we regularly give our team opportunities to learn. Recently, we’ve enrolled team members in audio production workshops and AI workshops, and we’re always looking for ways to help you sharpen your skills. Courses, books, subscriptions… if it helps you grow, we’re in.

A proper pension – 3% employer contribution, because future you will thank you for it.

A Bit About Us…

At 18Sixty, we’re proud of the podcasts we make. We make podcasts that stand out from the crowd, and lets face it, it’s a busy crowd these days. That means going beyond just great production - we make sure they get heard, talked about, and loved.

We craft podcasts with our clients. Closely, like a writers room - so that their audiences love them, and so they make great business sense too. We’ve worked with some big brands (Transport for London, KFC, Universal Music, Oatly, Canopy & Stars). And whilst awards aren’t everything, we’re really proud of the fact the podcasts we make have beaten some of the biggest names out there to be honoured at the highest level.

We’re not interested in churn-and-burn podcast production. We take a creative, strategic, and ambitious approach to everything we do. We always ask ‘how can we do this differently?’. We invest in great people so we can keep making industry-leading podcasts.

If that sounds like your kind of thing, we’d love to hear from you.

PS: find out a bit more about what we believe in https://18sixty.uk/careers/

Apply via email jobs@18sixty.uk

To apply

Email mailto:jobs@18sixty.uk sharing your CV, your podcast growth achievements to date and tell us why you'd be a great fit for this role

Please mention podnews.net in your application.

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