Audience Engagement and Membership Manager
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A full time position at KQED, San Francisco California, USA
Salary range: $89,156 to $111,445 (yearly rate) - subject to experience
Title: Audience Engagement and Membership Manager
Reports To: Executive Directors
Department: Snap Studios
Schedule Format - Location: Hybrid - San Francisco
Pay Information: $89,156 - $111,445
Who We Are KQED’s Snap Studios creates show about real people in real moments. Cinematic. Moving. Raw.
Stories that make you pull over and sit in a parking lot until it's done.
Snap Judgment is the flagship. A weekly narrative storytelling show heard on 450+ public radio stations and downloaded over half a billion times. Time Magazine recently named one of the Top 100 Podcasts of All Time.
Spooked explores the paranormal, with real stories told by the people who lived them. One of the most devoted fan bases in all of audio.
Fire Escape follows one woman’s journey through the California Penal System and back again.
A Tiny Plot documents an extraordinary experiment where a group of unhoused people attempt to build a place called home. Peabody-nominated.
Mind Your Own with Lupita Nyong'o. Hosted by Oscar-winning Lupita Nyong’o, features amazing stories from the African Diaspora.
Snap listeners show up. They bring friends. They write letters. They make their kids listen. They come to Snap shows. They send us stories. They save time for us. They wear Snap merch. This role exists to meet them where they are, grow the communities around them, and make them know they belong.
The Role
This core responsibility is growing and retaining paying audiences for Snap Judgment PLUS and Spooked PLUS, while building the systems and experiments that expand Snap Studios’ reach across social, video, and emerging platforms.
The Audience Engagement & Membership Manager will run Snap membership programs, build our presence on video and social platforms, and grow the audience for everything we make.
Some of this work you will do yourself. Some of it you will manage through outside contractors. We are not looking for someone who needs to own every task. We are looking for someone who owns every outcome. Know when to do it. Know when to hire it. Know the difference.
No full playbook exists for parts of this job. Writing that playbook is the job.
What You Will Do
Membership: Snap Judgment PLUS and Spooked PLUS
Run day-to-day operations on Supercast: onboarding, benefits delivery, renewals, retention Build the pathways that turn casual listeners into paying members and keep them there Track acquisition, churn, engagement, and revenue. Bring leadership real analysis, not just dashboards Craft subscriber communications that sound like Snap Manage outside vendors or contractors supporting membership operations when needed
Video and Platform Development
Lead Snap Studios onto YouTube and whatever platform comes next Build formats that take audio storytelling somewhere worth watching Coordinate publishing workflows directly or through contractors Track what is working. Have a point of view on what is not
Social Media and Digital
Direct Snap's presence on Instagram, YouTube, Facebook, and wherever our audience turns up next Build social and email strategies that sound like the shows Coordinate release and promotional workflows across public and subscriber feeds Find platform, distribution, and partnership opportunities that grow our reach and our revenue Manage freelancers or agencies on social and digital execution Manage and track ad campaigns
Working Across the Studio
Get into the room with editorial early. Audience thinking should be part of the plan from the start, not something we add later Collaborate with our design team on visual content Watch trends. Test things. Tell us when something is not working Other duties as assigned
What You Bring
Required
Real experience in audience development, membership, or digital media operations. Not adjacent to it. In it Direct time on a membership or subscription platform with a working understanding of what actually drives conversion and retention Strong writing. Retention email, social caption, internal memo. All three should sound right Comfort using data to make decisions and explain them Ability to work without close supervision and manage multiple things at once without dropping them Experience managing contractors or freelancers toward a real outcome Must have a real and abiding love of audio storytelling.
Preferred
Experience with Supercast, Patreon, or similar platforms Working knowledge of YouTube publishing and performance Background in public radio, podcasting, or nonprofit media Familiarity with podcast distribution and platform partnerships Comfort using AI tools for content, audience engagement, or operations
Education
Bachelor's degree in a related field, or equivalent experience
NOTE: This job description is not intended to be all-inclusive. Employees may be required to perform other related duties as necessary to meet the ongoing needs of this organization.
LI-hybrid
Apply for this position Required First Name Last Name Email Address Phone Address Address City State/Province Postal Resume Attach resume or Paste resume Cover Letter
LinkedIn Profile URL: Desired salary Earliest start date? Are you authorized to work lawfully in the United States? -- No answer -- Do you now, or will you in the future, require KQED to sponsor an immigration case in order to employ you (for example, H-1B or other employment-based immigration case)? -- No answer -- KQED envisions a public media organization with a culture rich in inclusion and curiosity. An inclusive culture helps us attract and retain top talent and create a more dynamic work environment. Cultivating curiosity means encouraging our employees to ask questions, actively listen, engage in meaningful conversations, participate in new experiences and understand the world from others’ viewpoints. Share with us how you would contribute to advancing inclusion and curiosity at KQED.*
KQED, Inc. is a private, non-profit enterprise, dealing with public information and funds. Accordingly, we require all applicants for positions at KQED, Inc., to complete the following: PLEASE READ CAREFULLY. BE SURE TO SIGN AND DATE BELOW.
I hereby certify that I have not knowingly withheld any information that might adversely affect my chances for employment and that the answers given to the questions on this application by me are true and correct to the best of my knowledge.I understand that any omissions or material misrepresentation on this application or on any document used to secure employment may be cause for rejection of this application or for immediate discharge if I am employed.
I authorize KQED, Inc. to contact my references and look into my work record, education and other matters related to my suitability for employment. I also authorize the references I provide to disclose to KQED, Inc. information and documents related to my work record, without giving me prior notice of such disclosures. In addition, I release KQED, Inc., my former employers and all other persons, corporations, partnerships and associations from any and all claims arising out of or related to such disclosures.
I also understand that nothing contained in this application or conveyed during the hiring process is intended to create an employment contract between me and KQED, Inc.
BE SURE TO SIGN YOUR FULL NAME AND DATE BELOW BEFORE YOU SUBMIT: Where did you first learn about this job? -- No answer -- Human Check*
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