Vice President of Marketing and Communications

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A full time Marketing Manager position at The Moth, New York NY, USA

Salary range: $155,000 to $175,000 (yearly rate) - subject to experience

About The Role & The Moment at The Moth The Moth champions the vitality and urgency of storytelling and has defied categorization since its inception in 1997–starting on a front porch in Georgia and now spanning live events across the globe, audio and video formats, books and publications, workshops and corporate training–all focused on connection through shared experience. Through the work of The Moth’s ambitious, values-aligned, and incredibly resourceful staff (including a full-time staff of 45 and large community of independent contractors), the organization has experienced tremendous growth, now achieving 50 million annual podcast downloads per year, airing on 565 public radio stations, and producing 600+ events annually. The Moth has an annual operating budget of approximately $14 million, of which approximately 70% is earned and 30% is contributed. In seeking its first Vice President of Marketing & Communications, The Moth has the opportunity to align the marketing efforts for its diverse offerings around a central brand strategy and story that will clarify its public message, underscore its impact and value, and drive demand for its rich programs and live experiences.

In the year ahead, The Moth will engage in a comprehensive review of its mission and strategic objectives to deepen its impact while continuing to make the case for shared stories as essential elements to build empathy in an increasingly divided and digital world. Under the leadership of Executive Director Sarah Haberman and newly-appointed Chief Creative Officer Christina Norman, The Moth’s current planning and evolution will ensure audiences remain at the center, and that audience expansion is inclusive through focused growth, thoughtful segmentation, and exploration of new offerings that speak to shifting consumer behavior. This will include continued investment in data infrastructure to enable such an audience-first approach, ongoing pursuit of values-aligned brand partnerships, as well as working with its new podcast partner, Audacy (starting in 2025), and continuing to foster its long-standing radio partnership with PRX. The inherent opportunities in these changes will be key for the new VP to grasp and maximize, and it will be incumbent upon them to build a compelling case for the best way to do so.

As The Moth’s formal marketing operation was only recently formed in 2019, the new VP of Marketing & Communications will have the opportunity to build upon early efforts, assessing and optimizing the structures and systems that are currently operational throughout the department and the organization to become a centralized hub for growth and engagement. The successful VP will bring the care and skill to honor previous iterations of structure and strategy while forging and leading a collaborative vision for increasing discovery of The Moth, expanding reach and inspiring the next generation of diverse and loyal supporters.

In summary, the key opportunities for The Moth’s Vice President of Marketing & Communications are:

About The Moth

The Moth's mission is to promote the art and craft of storytelling and to honor and celebrate the diversity and commonality of human experience.

Since its launch in 1997, The Moth has presented thousands of stories told live and without notes. Moth shows are renowned for the great range of human experience they showcase. Each show starts with a theme, and the storytellers explore it, often in unexpected ways. Since each story is true and every voice authentic, the shows dance between documentary and theater, creating a unique, intimate, and often enlightening experience for the audience.

The Moth was founded by the novelist George Dawes Green, who wanted to recreate in New York the feeling of sultry summer evenings in his native Georgia, when moths were attracted to the light on the porch where he and his friends would gather to spin spellbinding tales. The first New York Moth event was held in George’s living room and the story events quickly spread to larger venues throughout the city.

The Moth conducts eight ongoing programs: 

The Moth’s Values

The Moth promotes understanding and connection through the practice of storytelling and by elevating the artform on stages, airwaves and in workshops around the world, we are creating a more compassionate world where every individual story matters. We believe that by telling true personal stories and honoring an individual’s experience, we can:

About The Position The VP of Marketing & Communications (VPMC) is responsible for the overall brand marketing vision for The Moth—making clear to new and existing audiences how The Moth’s diverse array of programs and offerings bring the mission to life. They will lead planning and implementation of The Moth’s marketing and communications strategies to drive brand awareness, audience growth, and revenue across its extensive business verticals including audio products (podcast and radio programming), live events, memberships, brand partnerships, storytelling workshops, books and custom publishing projects, and merchandise. The VPMC also works closely with the Development team to support organizational fundraising efforts.   The VPMC will lead audience growth through event marketing, brand partnerships, creative services, digital & social media, email marketing, and press/communications. The role requires an executive who can approach mission-driven work with a dual analytical and creative mindset, ensuring The Moth maintains its position as the leader in the modern storytelling movement. The VPMC reports to the Executive Director and will work in collaboration with leaders across The Moth’s programming verticals.   Leadership & Primary Directives

Audience Engagement & Growth

Revenue Generation

Not sure you meet 100% of our qualifications? Research shows that men apply for jobs when they fulfill an average of 60% of the criteria. Yet, women and other people who are systematically marginalized tend only to apply if they meet every requirement. If you believe that you could excel in this role, we encourage you to apply.   We are dedicated to considering a broad array of candidates, including those with diverse workplace experiences and backgrounds. So, whether you’re returning to work after a gap in employment, simply looking to transition, or taking the next step in your career path, we will be glad to have you on our radar. Please use your cover letter to tell us about what you hope to bring to this role.

Compensation The Moth offers a competitive compensation and benefits package, with a salary range between $155,000-175,000 and a very generous benefits package that includes health and dental (100% of premiums paid for the individual, 80% for dependents), vision, short- and long-term disability insurance, flex spending accounts for health and dependent care, commuter benefits, and a 401(k)-retirement plan with company match after one year. All employees receive generous paid-time-off, all federal holidays, unlimited sick days, and closure for the entire final week of December. 
This position is full-time in-person at The Moth’s offices in New York City (Financial District). The Moth team is in office two days per week (Tuesdays and Wednesdays) and fully remote in July and August.

Application Instructions

The search for the Vice President of Marketing & Communications is being conducted on behalf of The Moth by Tom O'Connor Consulting Group, a New York-based executive search and consulting firm specializing in the arts and culture industries. Tom O’Connor is leading the search process, reporting to The Moth’s Executive Leadership Team.

To apply, visit the online application and submit your materials. Please use your cover letter to tell us about what you hope to bring to this role, and how your background and experience responds to the desired skills and qualities.   The priority application deadline for this search is January 10, 2025. Applications received by this date will be given priority consideration, though interviews will likely begin on a rolling basis before this time. While we will still accept and consider applications received after this date, we encourage you to apply as early as possible for the best chance at being considered for the position. Please note that meeting the priority deadline does not guarantee an interview. No phone calls, please.

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What does a Marketing Manager role normally entail?The Podcast Taxonomy definition for a role like this in Administration says: “The Marketing Manager is responsibile for the promotion of a podcast's content through various awareness strategies such as social media campaigns, cultivating a web presence, managing public relations and communications strategies, and other creative techniques to acquire and retain listeners.”
This exact role may have different requirements.

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