The Archers

Stats: Statistics are produced by BBC to help The Archers to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Here is more detail about podcast statistics.

Tracking and attribution: BBC or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - it may spot a device that downloaded an episode of The Archers later visited the website of an advertiser; or it may track that a device that listened to The Archers also listened to a different show. This form of attribution is used to measure advertising effectiveness.

Dynamic content insertion: BBC may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. The Archers may do this for advertising or for other forms of content, like news stories.

The Archers is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.

This uses an insecure connection. This podcast uses an HTTP, not HTTPS, address for its audio files. These are not encrypted, and may allow people who can see your internet traffic - like your internet service provider, employer or even your government - to know that you listen to this podcast.

Here’s more about insecure links and unique domains.