Mogul

Mogul is a show about hip hop’s most iconic moments, told by the people who lived them. In Season 3, we’re telling the story of DJ Screw, a reclusive genius who changed the sound of music forever. An auteur who created his own genre — Chopped and Screwed — Screw slowed music down until it sounded like syrup coming out of your speakers. It quickly became the soundtrack to the city of Houston, before influencing an entire generation of rappers. But the man behind the beats was a mystery to all but his closest collaborators, and to this day he remains one of hip-hop’s greatest enigmas.

Hosted on Megaphone and measured by Nielsen

This podcast may use tracking and attribution and dynamic content insertion

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Tracking and attribution: Megaphone and Nielsen or their partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - they may spot a device that downloaded an episode of Mogul later visited the website of an advertiser; or they may track that a device that listened to Mogul also listened to a different show. This form of attribution is used to measure advertising effectiveness.

Dynamic content insertion: Megaphone may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Mogul may do this for advertising or for other forms of content, like news stories.

Mogul is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.

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