Breaking Through in Cybersecurity Marketing

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Tracking and attribution: Megaphone, Podroll and Podsights or their partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - they may spot a device that downloaded an episode of Breaking Through in Cybersecurity Marketing later visited the website of an advertiser; or they may track that a device that listened to Breaking Through in Cybersecurity Marketing also listened to a different show. This form of attribution is used to measure advertising effectiveness.

Dynamic content insertion: Megaphone and Podroll may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Breaking Through in Cybersecurity Marketing may do this for advertising or for other forms of content, like news stories.

Breaking Through in Cybersecurity Marketing is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.