85 Percent: A Wanderful Podcast
Women in travel, do you know women make 85% of travel decisions, so why are we not seen in 85% of travel marketing? What is shown to us when it comes to the “traveling woman”? Two narratives: either we’re having a life-changing transformation and devouring pasta OR we’re getting kidnapped and in fear for our lives. It’s never somewhere in between.
As the founder of leading women’s travel community, Wanderful, and creator of an incredible series of events, festivals, and activities for women travelers worldwide, I KNOW there is more to women traveling than what — and who — is represented in the movies or seen on commercials. So, I’m going to talk about it with some of the most phenomenal influencers, CEOs and changemakers in travel and hospitality around the world. If you are a solo traveler or looking to get into the travel industry as a career, this podcast is for you! Come buckle up and be my audio travel companion. I’m Beth Santos and this is 85 Percent.
© 2026 Beth Santos · more info
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