Don't VLOOKUP

Data is abundant, yet operators still choose to rely on intuition to make critical business decisions. To be fair to this general characterization, many operators would like to leverage data but often will be misguided by false signals, tools, or loud marketing voices that may not be as informed or factually motivated.

And that’s where Don’t V*LOOKUP comes in.

This podcast is meant to shed light on how best-in-class operators leverage data to make transformational decisions for their businesses and customers.

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