Truthless

This is a podcast about the lies people tell.

Science says that 60% of people can’t get through a 10-minute conversation without telling at least one lie. (Ten minutes!) These lies, told by normal people, provide the backbone of this show.

Truthless is a curiosity-driven storytelling show, featuring one central interview in each episode. Together, Brian and the guest will retell the story of a lie, and in the process try to make sense of the insecurities, desires and vanities that drove the guest to tell that lie in the first place. Season 1 will feature a wide spectrum of stories, including: catfishing; lying to your parents; inventing your family when talking to strangers; and faking your own death to get out of a job. The guests will include a few celebrities (Malcolm Gladwell, The Kid Mero), a few Ringer colleagues (Katie Baker, Rob Harvilla, Tyler Parker), some great stories told by less well-known names. The takeaway: everybody lies, and it’s worth hearing about.

Hosted on Megaphone and measured by Nielsen

This podcast may use tracking and attribution and dynamic content insertion

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Tracking and attribution: Megaphone and Nielsen or their partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - they may spot a device that downloaded an episode of Truthless later visited the website of an advertiser; or they may track that a device that listened to Truthless also listened to a different show. This form of attribution is used to measure advertising effectiveness.

Dynamic content insertion: Megaphone may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Truthless may do this for advertising or for other forms of content, like news stories.

Truthless is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.

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