La Ruta Fortalece Pyme Araucanía
Red de Asistencia Digital Fortalece Pyme es un programa de CORFO, desplegado en la región de la Araucanía por el Centro de Formación Técnica Teodoro Wickel, KOWORK y SOFO.
Este podcast nace como parte del programa, como una herramienta para entregar información y ayuda a los empresarios que buscan llevar a sus empresas por el camino de la transformación digital.
Está centrado en las personas (NO en la tecnología), en el entendimiento de sus necesidades, motivaciones, activos y capacidades que movilizan sus Pymes para implementar soluciones innovadoras, basadas en historias y experiencias desde La Araucanía y para todo el mundo.
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