Independent podcasting company Acast reveals $44.9m payout to creators in Australia and New Zealand

Acast, the world’s leading independent podcast company, has posted its first year of profitability in its financial results. The year-end report revealed net sales growth of 19% in 2024, a significant milestone in the company’s development.

Since launching locally in 2017, Acast has paid out $44.9m to podcast creators in Australia and New Zealand. Acast now boasts some of Australia’s most successful podcasting exports, driven by a series of major signings in 2024. The ANZ Creator Network saw an increase in homegrown talent achieving international success, with new additions including global podcasting phenomenon Casefile True Crime and iconic comedy show Toni and Ryan. The platform now hosts more than 140,000 shows and 3,300 advertisers globally - a number that grew by 24% in 2024.

Acast is committed to empowering all podcasters, irrespective of their size or location, to monetise their shows. Fuelled by the increasing demand for podcast advertising and a commitment to increasing value for creators, Acast are expanding their capacity to deliver integrated campaigns across audio, video, social media and more. The company solidified its leading position by continuing to attract prominent creators across Australia and New Zealand in 2024.

In February 2025, Acast began its new partnership with Casefile, one of the world’s leading true crime podcasts and Australia’s most successful podcasting export. Casefile has grown into a multi award-winning global phenomenon since launching in 2016, when it became a mainstay in the Australian, UK and US charts within its first year. With over 800 million total listens to date, Casefile adds 80 million annual listens to Acast and consistently ranks among the top podcasts globally.

In August 2024, Acast announced a new multichannel partnership with iconic Australian podcast duo Toni Lodge and Ryan Jon, whose daily podcast consistently delivers 3 million monthly listens alongside a combined social media reach of 4.2 million followers. The show boasts a mammoth audience across both audio and video, locally and internationally, with highly engaged ‘TARPers’ (Toni and Ryan Podcasters) in the UK, US, Canada, Australia, New Zealand and beyond.

Henrik Isaksson, Regional Managing Director of Acast AU/NZ said: “Podcast advertising is growing and is now firmly cemented as a go-to choice for many Australian brands. Being able to share revenue numbers like these - in what has been a pretty tough couple of years in the Australian advertising market - proves that you can launch a podcast independently and thrive whilst doing so. What is even more exciting is the return on investment that advertisers and brands are seeing when utilising the medium correctly. One of the main drivers of growth has been our ability to move with market demand and expand our omnichannel capabilities by delivering campaigns that span audio, video, social and more.”

Acast has also continued its focus on expanding its Creator Network in New Zealand, with recent additions including the #1 long-form interview podcast, Between Two Beers, and Frances Cook’s newly launched financial show Making Cents with Frances Cook. Hosted by Steve Holloway and Seamus Marten, Between Two Beers boasts more than four million total downloads and features in-depth conversations with New Zealand’s biggest stars across the fields of sport, business and entertainment.