Audio Expert Maik Lenze Joins the German Acast Team as Group Business Director

Acast announces a significant addition to its German sales team today: Maik Lenze begins his role as the new Group Business Director this month. He brings more than 20 years of experience in advertising and specifically audio marketing. He most recently served as the Country Director DACH at the podcast company Julep, where he oversaw all sales and partner teams, managing all sales activities in Germany, Austria, and Switzerland. Other notable positions in his career included senior sales roles at Regiocast Digital, SPORT1, and ARD Media.

At Acast, Maik Lenze will further expand the agency business, acquire new advertising partners, and play a crucial role in the company’s revenue development alongside the sales team.

“In recent years, we have built a fantastic team and a high-quality customer portfolio in the DACH market,” says Yann Thebault, Regional Managing Director for Germany and France at Acast. “We aim to advance this development even further. We want to acquire new key clients and podcast creators, significantly expand our presence in the local market in 2024, and deliver the absolute best results to our advertising clients. In this process, Maik Lenze will play a pivotal role. We are thrilled to have secured one of Germany’s most renowned audio sales experts.”

Acast has also bolstered its German team with additional experienced sales staff to further drive growth in the German market.

Maik Lenze explains: “With our international expertise and unique technical setup, Acast can not only target podcast campaigns to any imaginable audience but also measure their impact. This is a real game-changer and will propel our customers and agencies significantly forward.”

Naturally, podcasters within the Acast network benefit from the company’s growth and the resulting increased advertising revenue. Acast has already paid one million euros to its podcasters in Germany between the beginning of the year and August 2023.

For brands and advertisers looking to find out more about advertising with Acast in Germany, get in touch with Maik Lenze, Group Business Director today via maik.lenze@acast.com.