AdLarge’s fwd. network Expands with Acquisition of Adalyst Media Podcast Collection

AdLarge, a leader in podcast advertising sales, has acquired Adalyst Media’s collection of podcasts, further strengthening the fwd. network as the premier destination for female-driven content. This strategic expansion unites two forces with a shared mission: to elevate female voices, amplify meaningful conversations, and connect brands with highly engaged female audiences.

Since its launch, Adalyst Media - led by co-founders Amy Wilson and Margaret Ables - has grown organically from Ables and Wilson’s own podcast, “What Fresh Hell: Laughing in the Face of Motherhood,” to a thriving network of 25 podcasts reaching the female and mom advertising demographics. Known for its deep industry relationships and commitment to independent creators, Adalyst Media has successfully paired brands with passionate, loyal listeners, driving meaningful results in the marketplace and selling millions of host-read ad impressions each month.

With the addition of Adalyst Media’s podcasts, the fwd. network, a division of AdLarge Media, continues its rapid growth as a powerhouse in female-focused podcasting. Led by CEO Cathy Csukas, fwd. champions female creators across leadership, business, comedy, wellness, and more - building a bold, supportive community. The network now boasts over 75 shows spanning True Crime, Wellness, Parenting, Pop Culture, and Business, reaching millions of highly engaged listeners each month.

“We have always believed in the strength of the female-facing audience vertical, and our podcasts will benefit not just from the fwd. network’s common vision, but its larger sales and ad ops teams,” said Amy Wilson, co-founder of Adalyst Media. “As co-hosts of What Fresh Hell, we’re excited to bring our own podcast to the fwd. network as part of this transition,” said Margaret Ables, Adalyst Media’s other co-founder. ”the fwd. network shares our commitment to independent podcasters, making it the ideal home for Adalyst’s shows to thrive.”

AdLarge CEO Cathy Csukas added, “The fwd. network was built to elevate and support female creators, and welcoming Adalyst into our ecosystem is a natural next step. Amy and Margaret have cultivated an incredible collection of shows that resonate with female audiences, and we’re honored to continue their work by providing expanded resources, deeper brand connections, and greater monetization opportunities. This is an exciting moment for fwd., for Adalyst, and for the female podcasting community.”

For more information about advertising with the fwd.network, reach out to sales@adlarge.com.