Pro Poker Icon Daniel Negreanu Partners with Amplitude Media Partners (AMP) to Monetize World Series of Poker YouTube Vlog Series

Amplitude Media Partners (AMP) is thrilled to announce a successful collaboration with renowned pro poker player Daniel Negreanu to monetize his wildly popular 2025 World Series of Poker (WSOP) YouTube vlog, which chronicled over 50 consecutive days of tournament play, strategy, and behind-the-scenes access. The collaboration brought top-tier advertisers into one of the poker world’s most-watched content series, creating meaningful brand integrations and high-end results.

Negreanu’s daily vlogs, known for their authenticity, entertainment value, and deep connection with fans, offered a rare opportunity for brands to engage with a highly loyal and passionate viewer base. AMP worked closely with Negreanu’s team to secure a curated roster of advertisers, each carefully selected to align with his personal values and lifestyle.

“I only work with advertisers I believe in and use personally,” said Negreanu. “This partnership with AMP paired me with some excellent brands that I’m confident others will find value in, too. It’s been a great fit.”

One standout campaign came from ZBiotics, a biotech company that built the world’s first and second genetically engineered probiotics to enhance daily living. The brand’s media placements were executed by podcast industry-leader ADOPTER Media, a full-service agency coordinating ZBiotics’ advertising strategy.

“Partnering with Daniel was a no-brainer for the ZBiotics brand and an example of the thought leadership we get every day from AMP. Our Pre-Alcohol Probiotic Drink is a great fit for people like Daniel who might enjoy a drink or two at night and still need to perform their best the next day” said ZBiotics’ Head of Growth, Dave Knoepfle. “His genuine, organic endorsements helped drive significant ROI and introduced Pre-Alcohol to a new and highly engaged audience. The partnership exceeded our expectations and we look forward to partnering with him again this fall!”

This marks AMP’s first official collaboration with Negreanu, and one the organization considers a benchmark for excellence in influencer-led media strategy.

“Without question, Daniel produces some of the best brand endorsements I’ve seen in all my years in media,” said Marques Pfaff, Partner at Amplitude Media Partners. “In part, this stems from his desire to only promote products and services he’s personally aligned with. I’m beyond excited to partner with Daniel on this and other projects in the future.”

The 2025 WSOP vlog series has amassed millions of views and remains one of the most popular annual poker content efforts across any platform. The vlog returns in early December 2025 to chronicle Negreanu’s experience at the WSOP Paradise, the annual event set in the Bahamas. In addition to the vlog, Negreanu also co-hosts the MANIA podcast alongside his wife Amanda.