American Public Media Officially Unveils APM Studios Along with a Stunning New Look

American Public Media (APM) has officially introduced APM Studios, the organization’s podcast production division, along with the launch of the new brand’s design, logo, and website. The new outfit solidifies APM’s mission to utilize podcasts to tell stories that inspire change through unique perspectives, voices and realities.

"The portfolio of programs we have at APM is so fantastic that it really needs a master brand that does justice to the work,” said Lizzie Breyer Bowman, Managing Director, National Marketing at APM. “Being able to articulate our brand, see it in visual form, and understand how it is all about stories that move us – move us to feel something, move us to act – really helps differentiate what we are here to do and how we show up every day.”

Under the APM Studios banner will be American Public Media’s flagship podcasts, including the award-winning Terrible, Thanks for Asking, Brains On!, Don’t Ask Tig and The Splendid Table, as well as additional programs to be announced at a later date. The studio will specialize in developing and producing podcasts across multiple genres, including kids and family, news and investigative, and personality and lifestyle categories.

“The APM Studios brand is dedicated to showcasing authentic and meaningful storytelling that will move our audience and spark curiosity,” said Lily Kim, General Manager at APM Studios. “We are excited to continue this work, alongside the creative teams that bring these stories to life, and partners who are aligned with our mission to inspire change.”

The official launch of APM Studios comes on the heels of a multi-year strategic partnership surrounding podcasting with Cadence 13, an Audacy company. Activities surrounding that partnership will be organized and led by the APM Studios team.

Designed in partnership with Superhuman, a Minneapolis brand agency, the new visual identity for APM Studios symbolizes the dynamic, authentic relationship the studio fosters between a story and its form, and reflects the curiosity inspired by this premium audio content and the unique connection between these programs and to their audiences.

About American Public Media

American Public Media® (APM) is the national programming and distribution division of Minnesota Public Radio® and reaches nearly 17 million listeners¹ via approximately 1,000 public radio stations and nearly 400 commercial stations nationwide each week. APM is one of the largest producers and distributors of public radio programming in the world, with a portfolio that includes BBC World Service, Marketplace®, and the leading classical music programs in the nation. APM Studios, a division of APM, offers a diverse array of podcasts featuring the best in food, culture, entertainment, business and investigative journalism.

1: Nielsen Audio, Nationwide DMA data, Persons 12+, Fall ’20.