Audioboom Teams Up with Placard Media

Melbourne VIC, Australia—Audioboom, a global podcasting platform that consolidates the business of on-demand audio, has announced a strategic partnership with Placard Media.

Placard is a dedicated agency that connects advertisers from Australia and New Zealand with engaged podcast listeners. The agreement gives Placard the exclusive right to sell “Host Endorsements” and “Live Reads” on Audioboom’s podcast inventory to advertising agencies within these regions.

Placard Media uses its extensive sales expertise, show metrics and geo-targeting to providing advertisers with a more targeted approach to monetisation opportunities within Australia and New Zealand.

“Audioboom’s partnership with Placard Media expands our global footprint as we continue to create maximum value for our podcast partners across multiple territories,” said Audioboom SVP International Operations & Content Partnerships, Ruth Fitzsimons. “Australia and New Zealand have a passionate and growing podcast fan-base — it is a key market for Audioboom and Placard Media brings the expertise to connect those fans with brands and advertisers.”

Placard Media will work with advertising agencies and brands throughout the country to increase revenue for a variety of Audioboom’s publisher partners, including Felon True Crime, No Such Thing As A Fish, The Psychology Behind with Dr Linda Papadopoulos, The Totally Football Show, Undisclosed and Casefile, which garnered over 4.2 million downloads for a single episode about the case of Peter Falconio.

“Placard Media are excited to work with Audioboom and their fantastic roster of podcast partners," said Placard Media CEO, Andy Hayes. “Bringing localised messaging to Australian listeners is a great thing and will help with the continued growth of podcasting in the region.”