Mamamia announces their first audio erotica brand for women

Today, Mamamia announced the launch of Butter, a new audio erotica brand for women.

Written by Australian women and voiced by female actors, Butter will be available in podcast form. It will include a range of personalised sensual stories that have been carefully chosen to suit our listeners tastes based on Mamamia’s extensive research into women’s top fantasies including same-sex attraction, holidays, and encounters with strangers.

“Mamamia’s Sex Survey found that 49% of Australian women aren’t happy with their sex lives and 37% are interested in audio erotica,” noted Zara Curtis, Chief Content O cer at Mamamia. “It’s well known that one of the biggest erogenous zones for women is their imagination. We used that insight to create Butter; to help Australian women reconnect with their sensuality in a private, ethical, safe environment from a media brand they already trust. Our core purpose at Mamamia is to make life better for women in all kinds of ways and Butter certainly ticks that box.“

The Butter ecosystem will extend far beyond audio content, with social platforms, written content, and a newsletter launching alongside the core audio content. “Butter is designed to meet women wherever they are, in the unique way only Mamamia understands how to do,” said Curtis.

The first episode of Butter drops in early 2025.

Listen to the trailer now on Apple and Spotify. Follow Butter on Instagram @butterbymamamia.

About Mamamia

Mamamia is Australia’s #1 women’s media brand, reaching seven and a half million Australian women monthly across articles, podcasts, social media, live events, and online courses. Mamamia’s founding purpose is to make the world a better place for women and girls. To stay up to date with Australia’s largest women’s media brand, follow Mamamia on LinkedIn.