Casefile Inks Exclusive Ad Sales, Hosting and Distribution Deal with Acast
Acast, the world’s largest independent podcast company, today announced it is the new exclusive ad sales, hosting and distribution partner for the award-winning Casefile True Crime podcast. As one of the world’s leading true crime podcasts and Australia’s most successful podcasting export, Casefile crucially adds 80 million annual listens to Acast’s global network.
Casefile has grown into a multi award-winning global phenomenon since launching in 2016, with over 800 million listens to date and an inclusion on Spotify’s ‘Podcasts of the Decade’ playlist. The show is hosted by the anonymous narrator - known to fans as ‘Casey’ - who delivers each episode in a unique narrative style, providing in-depth analyses of criminal cases sourced from Australia and around the world. With its distinctive blend of thorough research and respectful storytelling, Casefile began as a living room experiment and became a mainstay in the Australian, UK and US charts within its first year. Now a professionally produced podcast with a team based across multiple continents, the show consistently ranks among the top podcasts globally.
“Casefile is an iconic brand in podcasting and is regularly the first name on people’s lips when they are asked what podcast they listen to – just ask known fans like Steve Martin, Kate McKinnon and Daniel Radcliffe. This new partnership not only brings even more high-quality content to Acast, but also a massive global audience of engaged listeners for brands to connect with,” said Ross Adams, CEO at Acast.
The unnamed host of Casefile says:
“The Casefile team have had a great time working with Audioboom for the past few years and we are so grateful for their support with the podcast. Since starting as a side project in a spare room, Casefile has grown massively to reach new global audiences and we’re looking forward to joining the Acast Content Network to expand even further, both in Australia and internationally. Our main focus remains the Casefile community and we’re keen to continue spending the majority of our time researching cases and recording episodes, while Acast take on managing ads and sponsorships for the show.”
Casefile expanded into its own multiverse with the addition of Casefile Presents in 2019, a platform to grow audiences for existing podcasts alongside launching new projects and voices. Casefile’s move to Acast marks an expansion of their work together as the two companies brought the overnight sensation The Bakersfield Three podcast to market last year. The Casefile Presents podcast reached number one on Apple’s Top Podcast Chart in the US and has garnered more than 12 million listens worldwide.
New episodes of Casefile are released weekly across all major podcasting platforms, YouTube and on the Casefile website.
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Companies mentioned above:
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