Female health app Clue announces the launch of its podcast ‘Hormonal’

• The first series will feature eight 20-minute-long episodes, released weekly

• Guest experts include Dr. Shruthi Mahalingaiah of Boston University School of Medicine/Boston Medical Center and The Kinsey Institute’s Dr. Virginia Vitzthum

Berlin, Germany—Clue (www.helloclue.com), the world’s fastest-growing female health app with more than 12 million users in over 190 countries, announces the launch of its podcast, ‘Hormonal’. The weekly podcast, hosted by author Rhea Ramjohn and produced by Kassandra Sundt, formerly of Gimlet and WBUR, will explore the different ways in which hormones affect our lives.

The first season will aim to solve the mystery of hormones. Each week, host Rhea Ramjohn will be speaking to scientists, doctors and health experts, delving into questions like: what are hormones? And why saying ‘she’s being hormonal’ makes no sense. With the help of guest experts, Rhea will also explore the different ways in which hormones affect various aspects of our day-to-day lives - from skin health, through to stress levels, culture and sports performance.

The first episode of Hormonal, released today and featuring guest expert Randi Hutter Epstein M.D. M.P.H, of Yale University, will look at the history of hormones, and the one-hundred-year-old science of endocrinology. Future episodes will explore the different ways the menstrual cycle affects the appearance and elasticity of skin, how pollution can change the body’s responses to hormones and whether PMS is real, or the result of sexism. Guests include medical, surgical and cosmetic dermatologist, Dr. Tiffany Clay, Dr Virginia J. Vitzthum, Kinsey Institute Senior Scientist, Clue Director of Scientific Research, and Professor of Anthropology at Indiana University, and Yale’s Katrina Karkazis.

Ida Tin, Clue CEO and co-founder, comments: “Education is at the heart of everything we do. We know that female health is under-researched and often misunderstood, so at Clue we are committed to ensuring that everyone has access to honest, factual and easy-to-understand information - be that via our app, our website or, now, our podcast. Every single person on the planet is affected by hormones, yet relatively few of us know how they work and how they affect our perception of the world around us. With our podcast, we aim to share some of the knowledge we’ve accumulated through our scientific partnerships and showcase some of the leading experts within the field of endocrinology and female health.”

Kassandra Sundt, executive producer of Hormonal, comments: “Podcasts are immersive and intimate, and frankly there’s no one else doing a podcast quite like Hormonal. I’m excited for listeners, who might just be casual users of the app, to find out more about what Clue can offer. I’ve learned so much since starting this project, and I hope listeners will, too!”

Episode 1 of Hormonal will be available from October 1st 2019, on Apple Podcasts, Spotify, Stitcher and Tunein.

About Clue

Clue was founded in 2012 by Danish entrepreneur, Ida Tin. Constructed by a dedicated team of developers and data scientists, Clue has built advanced algorithms to detect users’ unique patterns. Clue is then able to provide personalised predictions based on the individual user’s data that has been input.

Clue has forged research collaborations with The Kinsey Institute, Stanford University, Columbia University, the University of Washington and the University of Oxford. Each researcher is carefully vetted and selected by Clue to answer specific research questions of a non-commercial nature.

Clue is available in 15 languages (English, Spanish, Portuguese, German, French, Italian, Danish, Russian, Chinese (traditional and simplified), Japanese, Polish, Hindi, Korean and Turkish) and is on iOS, Android and Apple Watch. Clue users can also link their account to Apple’s HealthKit, enabling them to push the following data to Apple’s Health app: basal body temperature, cervical mucus quality, menstruation, ovulation test results, sexual activity, spotting, and weight.

Available for free, Clue also offers Clue Plus, the company’s premium offering, which costs $9.99/£9.99 per month. Clue Plus enables features, including its new Irregular Cycles feature, to remain free for all users, helps to support research into the world’s understanding of the menstrual cycle and supports data privacy. Clue Plus subscribers also are provided with exclusive content, a monthly email report with personal cycle stats, discounts and giveaways.

www.helloclue.com/hormonal