Game-changing marketplace for podcasters from CodeADX

CodeADX, The Promo Code Marketplace, officially debuts today at Podcast Movement 2024. CodeADX connects podcasters with Shopify stores, enabling them to earn commissions when listeners purchase using the podcaster’s promo code. The platform addresses the industry’s biggest problem: most of the revenue in podcasting goes to just 1% of shows. This imbalance is driven by an ad model where revenue is allocated based on audience size, using the CPM metric, favoring the top 1%.

In contrast, most podcasts—the 99%—have smaller but loyal audiences with a strong connection to their listeners—a connection that’s highly effective at driving sales. Unfortunately, this valuable connection is often overlooked in an industry that prioritizes audience size above all.

Recognizing this missed opportunity, CodeADX built a platform to help podcasters, especially the 99%, generate meaningful revenue. The platform connects them with Shopify stores that pay sales commissions —typically 15%—for purchases using the podcaster’s promo code. This model frees podcasters from the limitations of the CPM model by letting them earn based purely on purchases, not audience size. It’s a game-changing approach that unlocks revenue for the 99%.

“It doesn’t take a large audience for a commission model to work—just a few engaged listeners making purchases can generate meaningful revenue for a podcaster,” says Jeffrey Specter, Founder/CEO of CodeADX.

How It Works, No Rules, Extra Tools

CodeADX gives podcasters full control to choose the sponsors and products they want to promote and how they present them—no restrictions on audience size, ad placement, or delivery style. Podcasters are encouraged to create non-traditional ads naturally woven into their shows rather than using standard ad slots and lengths. However, if they prefer a traditional format, that’s entirely up to them. The goal is simple: deliver authentic messages that connect with listeners, motivate them to buy, and generate commissions for the podcaster. As a bonus, CodeADX provides free mobile apps and websites that help podcasters add extra content to any episode and make it easy for listeners to find their discounts.

Industry Excitement

Steve Goldstein, CEO of Amplifi Media: "In our work with clients, we’ve found there’s no one-size-fits-all approach to monetizing podcasts. CodeADX’s commission model, combined with its innovative partnerships with Shopify stores, is poised to be a game-changer. It allows podcasters to generate revenue regardless of audience size—a strategy we’ve seen succeed in other industries and one we’re excited to see applied to podcasting.”

Tom Webster, Partner, Sounds Profitable. “Commission models like CodeADX’s have existed since the early days of podcasting, but the logistics kept them from wider use. I am excited to see solutions like CodeADX that open up this opportunity to a wider group of creators”.

Mike Agovino, Triton Co-Founder, President of Workhouse Connect. ”For years, media buyers prioritized large audiences over smaller shows, even though performance advertisers care more about sales than impressions. Tracking sales performance of smaller shows wasn’t efficient, and cost-per-thousand models fail with smaller audiences. CodeADX changes that by making performance campaigns viable for any show. With seamless shopping cart integration, sales are tracked by promo codes, letting podcasters earn sales commissions. Wow, everybody wins—especially shows that have struggled to monetize.”