CoHost Launches Enhanced B2B Podcast Analytics Feature to Improve Listener Identification and ROI Measurement

CoHost, a leading podcast analytics and audience insights platform owned by Quill Podcast Agency, is excited to announce the launch of its updated B2B Analytics feature, designed to provide brands and agencies with deeper insights into their podcast audiences.

The new update focuses on improving listener and lead identification and measuring the ROI for podcast initiatives.

The enhanced Listener Overview Page is a key addition, offering a comprehensive view of company-level data for podcast listeners. The new feature includes job role and seniority columns, allowing users to see more detailed listener information when available while still keeping those listeners anonymous.

Users can now filter and export this data, making it easier to identify valuable leads and integrate insights into their CRM systems.

“Our goal with the update is to help brands better understand their podcast audiences and gain actionable insights that drive business outcomes,” said Fatima Zaidi, Founder & CEO of CoHost and Quill. “By offering more in-depth data and enabling additional filtering, we’re empowering brands to measure podcast performance while identifying potential leads more effectively.”

CoHost’s updated B2B Analytics feature provides a powerful tool for brands looking to maximize the impact of their podcasts by understanding who is tuning in and leveraging that information to drive growth.

With packages starting at $99/month, users can access B2B Analytics within the Pro Plan on both CoHost’s podcast hosting and prefix products.

To learn more about the B2B Analytics feature update, see the CoHost website.