Crowd Network expands team and production services to offer brands wraparound content support

Crowd Network (Crowd), one of Europe’s fastest growing independent podcast networks, has expanded its capabilities and welcomed two new video producers to its team following the increased demand for video and social content from its audiences and brand partners.

It follows the company successfully launching the YouTube channels for two of its most popular sports podcasts this year, FC Bullard and For The Love of Rugby. YouTube channels are one key strand of Crowd’s wider content marketing offer, as it goes beyond podcast production into video, social media strategy, merchandise support, and live show launches.

Crowd’s expanded offer to brands comes as demand for video and social media content grows, amongst both podcast followers and brands alike. Video content has already proven successful for Crowd, generating hundreds of thousands of views of longform YouTube episodes and tens of millions of views across social media.

As well as launching YouTube channels for For The Love of Rugby and FC Bullard (above), Crowd has also made strides in bringing multichannel women’s sports content to audiences. Crowd launched the Chelsea women’s team’s We Are Chelsea podcast in March this year, leading the way for women’s sports brands. We Are Chelsea received over a million views across Chelsea’s digital channels just two weeks after launch, with TikTok videos hitting 50 million views over summer.

Crowd now works alongside multiple household names to amplify their exposure across channels such as podcasting, social media and more. This includes Greenpeace’s Oceans: Life Under Water which won the bronze award in the Climate category at the British Podcast Awards in 2024. It’s partnerships with big brands are set to grow in 2025 as it eyes new collaborations.

Mike Carr, CEO at Crowd Network commented: “We’ve seen the market undergo massive change in the last year alone. Audio and even video is no longer the only avenue in podcasting but we’re now seeing a need to provide a 360 approach to working with brands to achieve successful multichannel engagement with audiences.

“This year has been a pivotal one for us. Welcoming big names such as Greenpeace and Chelsea to Crowd Branded, has enabled us to work with some incredible teams, who are keen to tell stories and reach new audiences in a fresh, dynamic way. I’m excited to see how our team continues to expand our branded offering to achieve impactful engagement with fans and audiences.”