Estadão Selects Triton Digital to Power Its Podcast Strategy

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today that Estadão, the third largest newspaper in Brazil, has selected Triton’s powerful suite of podcast technology to power the management, monetization, and measurement of its podcast content.

Through this partnership, Estadão will utilize Triton’s enterprise podcast platform, Omny Studio, to manage their portfolio of podcasts including Estadão Notícias, Notícia no Seu Tempo, and Colunistas Eldorado Estadão. Additionally, Estadão will use Omny to distribute and promote their content to audiences across mobile phones, smart speakers, social networks, and more. Estadão will also leverage Triton’s ad server to dynamically insert targeted ads into their podcasts, Triton’s Podcast Metrics measurement service to measure their listening audience, and Triton’s programmatic advertising technology to make their podcast inventory available to media buyers around the world.

“Of all the potential partners that we evaluated, Triton’s podcast technology and knowledgeable team were simply unmatched,” said Emanuel Ponciano Bomfim, Editor, Audio Center at Estadão. “Where podcasting is a relatively new channel for us, it was critical that we choose a technology partner that could provide powerful, flexible, and easy-to-use solutions that truly streamline the creation, measurement, and monetization of our content. Triton provided all of this, in addition to a level of knowledge and support that we didn’t find in any other partner.”

“Many of the world’s print publications are leveraging podcasting’s year-over-year growth to expand their audience, promote their content, and increase their revenue,” said Sharon Taylor, Managing Director at Triton Digital. “We are pleased to provide Estadão with the technology and support they need to enhance and expand their stories beyond the pages of their publication, while leveraging pre, mid, and post-roll ad insertion to increase their revenue and create an enhanced listening experience through relevant and targeted ads.”

About Triton Digital

Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 45 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.

About Estadão

“O Estado de S. Paulo” is one of the most traditional newspapers in the city of São Paulo still in circulation. Under the original name “A Província de S. Paulo", the first edition was published on January 4, 1875, still during the Empire. The newspaper grew and gave rise to “Grupo Estado” which is responsible for the launch of several journalistic fronts, among them, in 1958, Rádio Eldorado, in 1966, Jornal da Tarde, and in 1970, Agência Estado. For 145 years, Estadão has argued that access to information is a tool for social transformation. With an audience of over 41 million people, Estadão is present on several platforms to deliver more quality content to a range of audiences and followers. The Estadão brand has a tradition as a journalistic company, in addition to enormous credibility with readers and the advertising market, it also accounts for a specialized area developed to present and deliver the best business solutions for partners and customers.