Barometer Partners with Flightpath to Drive Revenue For Publishers

Flightpath, the leading provider of predictive analytics and podcast ad inventory management solutions, announced its partnership with Barometer, the best in class provider of brand suitability and safety solutions for digital audio. This partnership enhances control and transparency at a management level, providing podcast publishers with powerful advanced ad performance forecasting as well as invaluable audio intelligence around brand suitability and trust.

Sales teams will be able to better package and serve brands with access to Flightpath’s Trusted Twelve Month View of Available Inventory, which features a real-time view of podcast ad inventory across all supported podcasting platforms. But now the availability they pull in real-time is tied to Barometer’s proprietary tool that reviews show content to measure risk in categories compiled by the Global Alliance for Responsible Media (GARM), such as adult content, profanity, spam, harmful content, and more. Teams can package shows and/or episodes in real-time in Barometer, confirm and package based on availability data using Flightpath, and get IOs out the door that are fully brand safe and contextually relevant to a brand or buyer’s needs.

As advertising in the podcast industry continues to surge, more and more brands are entering the space. However, concerns about brand safety abound. With the Flightpath-Barometer partnership, companies are provided a better view of where and when they can connect their brand to trusted influencers and content, ensuring greater opportunities for building brand awareness and affinity with desired audience – safely and effectively.

“This is an exciting time for the podcast industry, as the number of brands advertising in the space continues to explode,” stated Tamara Zubatiy, CEO of Barometer. “Both Barometer and Flightpath are committed to providing companies with the intel they need to be successful in their podcast advertising efforts, and by combining our groundbreaking audio intelligence with Flightpath’s innovative forecasting tools, we can provide publishers with a more comprehensive solution to help them scale and reach their full potential."

“Barometer’s ability to provide contextual and brand-safety analysis is second to none,” said Sean Howard, Flightpath CEO. “But it’s how Barometer and Flightpath have enabled real-time usage that breaks new ground in this industry. Sales teams can now package on-the-fly to maximize available inventory for any opportunity while also delivering a better product to the market that allows brands to step into the space with more comfort and less risk. This partnership underscores our dedication to seeking continuous innovative solutions and it was a joy to work with the Barometer team on this breakthrough.”

For more information on this partnership, please reach out to laurie@flightpath.fm.