Hard Factor lands hard at PAR

Hard Factor and Podcast Ad Reps (PAR) are pleased to announce an exclusive sales representation agreement for Hard Factor, the world’s premiere explicit daily news podcast.

Hard Factor, hosted by Mark Borghi, Pat Cassidy, Will Smith, and Wes Shephard, focuses on giving the day’s news in a funny and engaging manner without political bias. Hard Factor was launched as a part of the ‘Barstool News Network’ in December of 2018, but exited Barstool to proceed as an independent podcast for 2021. Hard Factor simultaneously releases episodes each morning on their podcast and YouTube feeds, and has a loyal audience that tunes in every day.

“My favorite thing to hear from listeners is that Hard Factor is a form of therapy in these crazy times,” says host Mark Borghi. “Digesting the news in a comedic lighthearted manner is a better way to digest the news.”

“We do daily news spliced with dirty jokes and attempts by the hosts to gamble on it,” adds fellow host Will Smith. “Hard Factor is more fun than a monotone voice over a music bed for your daily dose of news podcast.”

Co-host Wes Shephard agrees. “The community of listeners that we have built is what makes the podcast special to me. We interact and chat with them on a daily basis through social media, and even hold live events to hang out with them on a more personal level. Our fans are amongst the most loyal in the game, and come from both sides of the political table, we bridge that gap with comedy and we appreciate them as much as they appreciate us.”

“Hard Factor is a key addition to our lineup of entertaining news podcasts, as marketers are targeting less polarizing content in times when the news of the day is biased across the national map,” says PAR CRO Anthony Savelli. “The sales team at PAR has already felt the positive footprint left by their prior brand campaigns”.

PAR National Account Manager Matt White agrees. “The responses we’ve received from our brand partners have been overwhelmingly positive. Hard Factor is an excellent addition to PAR’s catalog with their hot takes on current events.”

“SInce day one with PAR, life has become pretty easy,” says Borghi. “This is my first time owning part of a small business and PAR has decreased my stress levels drastically by making everything transparent through effective communication and doing a great job booking sponsors for Hard Factor, as the show is near sellout already for Q1.”

For more information on PAR, visit their website.