HiStudios Announces Full Independence From Himalaya Media, Rebranding as Notorious

Los Angeles CA, USA—HiStudios today announced its full independence from Himalaya Media, creating two stand-alone media entities. “We’re so thankful to the team at Himalaya Media in supporting our unique vision at launch and we look forward to continuing to reshape a new era of news and entertainment.”

Based in Los Angeles and with studios globally, HiStudios will rebrand itself as Notorious and will continue to produce sports, entertainment and influencer-focused shows that will be distributed on audio and video platforms everywhere. The division takes place immediately and allows both businesses to grow according to their own strategic priorities.

“Our partners don’t talk about the news, they make it. They don’t follow the conversation, they drive it,” said Notorious CEO, Peter Vincer. “By providing intimate access to many of the the world’s most influential and interesting people, and with our unique approach to content distribution, we see ourselves as leading the pack in today’s decentralized media landscape.”

Vincer continued: “In history, being ‘notorious’ has been, at times, perceived as negative. But we feel — especially in reflecting on the greatest media of our past — it has described the rebellious anti-hero, a spirit of independence and righteousness that is a characteristic of our company’s culture and the media icons we have under our banner.”

Said Kweku Mandela, Co-CEO of Mandela Media: “We’re proud to call Notorious a valued partner. Their unique approach to content creation and distribution enables us to connect with audiences on a very personal level while maximizing our global reach. Mandela Media can’t wait to grow with them as they continue to build their platform, branching out to become the industry’s network of note.”

About Notorious

Notorious is a new-media and podcast studio and network based in Los Angeles that uniquely focuses on audio and video content simultaneously distributed everywhere. It launched as HiStudios in June of 2019 and is led by media veteran, CEO Peter Vincer. Notorious Original shows include, among others: “Zane and Heath Unfiltered” with YouTube stars Zane Hijazi and Heath Hussar, “Getcha Popcorn Ready with T.O. and Hatch” featuring NFL hall-of-famer Terrell Owens, esteemed music producer Che Pope on “Q&A with Che,” former NBA All-Star Caron Butler’s “Tuff Juice” and “Punching Back” with D.C. insider George Papadopoulos.