“How I Became” Podcast Announces First Headline Partnership with Uber

The acclaimed podcast How I Became is excited to announce its first headline sponsorship with Uber’s ads division. This collaboration, starting from now will span six months, featuring a 30-second Uber spot within the first two minutes of each episode released every Wednesday.

This partnership aligns perfectly with the podcast’s theme of personal and professional journeys, resonating with Uber’s global reputation for facilitating journeys worldwide.

The partnership provides an opportunity for Uber to connect with a highly relevant audience of advertising and marketing professionals and drive awareness for their advertising products. The global reach of “How I Became,” spanning platforms like YouTube, Spotify, Apple Podcasts, Google Podcasts, and Amazon Music, offers Uber a unique channel to engage with consumers.

For “How I Became,” the partnership with Uber represents a synergy of values and purposes. The podcast, known for its deep dives into the life journeys of its guests, finds a fitting partner in Uber, a company integral to physical journeys around the world.

In the premiere episode under the new partnership, Karen Blackett OBE shares her compelling journey to becoming the UK President of WPP, intertwined with her personal experiences as a single mother striving to provide for her son. Her ascent in the industry, deeply motivated by her drive to provide for her son, is explored alongside an intimate look into her unique management style, her approach to building trust and rapport with CEOs across WPP, her tenure at GroupM, and her insights into essential CEO relationships and effective P&L analysis. This narrative not only showcases Karen’s remarkable achievements and leadership qualities but also her dedication to blending personal commitments with professional excellence, offering listeners a multifaceted view of success in the business world.