Ex-Spotify and ARN exec Kai Battaglene jumps ship to launch new creator network, Jetpak Media

Former Spotify and ARN executive Kai Battaglene has launched Jetpak Media, a creator representation house and media publisher custom built for the growing “creator economy”.

On why he launched Jetpak - “Dumping radio ads into podcasts, or repurposed TVC’s into creator video, is like going to a steak restaurant and only ordering soup.” Battaglene quipped, “It’s not technically illegal, but you’re missing the point.”

Jetpak launches offering only premium integrated partnerships. A strategy to ensure value is created for any campaigns’ most important groups: brands, creators, and their shared audiences.

Battaglene, who leaves ARN after leading national programmatic sales, admitted that generic creative can be good for reach, but frustrates creators.

“They’re stuck between a rock and a hard place,” he said. “Either chase quick revenue and risk annoying audiences - or maintain quality and struggle to earn. We’ve built a model that fixes that.”

Key to Jetpak’s offering are bespoke partnerships for each creator’s audience, ensuring brands engage rather than interrupt.

“No one argues the connection between audiences and their favourite creators,” Battaglene added. “but blasting them with generic ads is breaking that connection, not strengthening it."

Jetpak Media launched on October 13, adding NSW-based fitness creators Hamish James and Lachlan Earnshaw to its Creator Collective and announcing a partnership with WA/VIC based BackChat Studios to build brand campaigns with select creators across the BackChat network.