Industry insiders launch 'The Podcast Exchange'

Toronto ON, Canada — A new Canadian company uses market research, advanced metrics, and geo-targeting to give advertisers better access to the Canadian podcast audience. TPX marks the maturing of the industry from its traditional focus on content creation, by working in partnership with advertisers and marketing strategists to harness the full potential of the Canadian podcast audience. TPX President and CEO Jean-Marie Heimrath sees it as an opportunity “to nurture win-win scenarios, marrying content and branding opportunities with relevance to Canadian listeners”. TPX provides in-depth analysis of Canadian podcast metrics, enabling advertisers to target those segments of podcast content that have the most resonance with Canadian consumers.

With backing from Slaight Communications Inc., one of Canada’s preeminent investment and entertainment holding companies, TPX is positioned to be a significant new player, introducing international brands to the Canadian podcasting audience.

Co-founder Jean-Marie Heimrath, former President of Standard Broadcasting’s Sound Source Networks and Iceberg Radio, is a radio veteran with a track record in monetizing content. Co-founder Jeff Ulster is co-publisher of The Canadian Podcast Listener report, was Director of Digital Talk Content for CBC and has worked with US partners including Apple, NPR, Midroll and PRX. Bob Kane joins TPX after six years at CBC, helping them generate new revenue and grow to become a global podcast industry leader in both sales and content. The result is an enterprise positioned to be a thought-leader in the podcast industry, providing agencies, companies and advertisers access and counsel to maximize the potential of what remains a mostly untapped Canadian market.