Lemonada Media Partners with Gretchen Rubin Media for Podcast Distribution Deal

Lemonada Media, the award-winning podcast network that makes life suck less, today announced a new partnership with Gretchen Rubin Media — the media company led by #1 New York Times Bestselling author Gretchen Rubin — to oversee ad sales and distribution for the company’s audio portfolio. The partnership will include award-winning mental health podcast Happier with Gretchen Rubin which offers practical, thought-provoking insights into happiness and good habits. Additional Gretchen Rubin Media shows joining the network in 2025 include Happier in Hollywood, hosted by Liz Craft and Sarah Fain, and Side Hustle School, hosted by Chris Guillebeau.

“I can’t think of a better way to start the new year than by partnering with Gretchen Rubin Media to continue our mission of creating and amplifying audio content that makes life suck less,” said Jessica Cordova Kramer, Lemonada’s Co-Founder and CEO. “Gretchen Rubin has been a pioneer in bringing actionable and accessible happiness research to the masses, and we couldn’t be more excited to work with the Gretchen Rubin Media team to support their mission of helping people live better, more intentional lives.”

“As we enter the tenth year of the Happier with Gretchen Rubin podcast, I’m proud of what we’ve done and thrilled to join the Lemonada family,” said Gretchen Rubin. “They’re behind some of my favorite shows. I can’t wait to bring Happier with Gretchen Rubin to even more people in 2025 and beyond.”

In 2015, Gretchen Rubin launched her weekly series, “Happier with Gretchen Rubin” alongside her sister, Hollywood showrunner Elizabeth Craft. Building on the success of her #1 New York Times bestselling books, “The Happiness Project” and “Better Than Before,” the podcast brings listeners research-based strategies and practical hacks for building a happier life.

Since launching in 2019, Lemonada has quickly established itself as a leading independent podcast network, reaching millions of listeners per month. The network has created and launched chart-topping original series such as “Wiser Than Me with Julia Louis-Dreyfus,” which spent 29 days straight at #1 overall on the Apple Podcast charts; “Fail Better with David Duchovny,” which launched to #1 in Society & Culture on the Apple Podcast charts, Gracie award-winners “Last Day,” “Believe Her,” “Legacy Talk with Lena Waithe,” and more.

Lemonada is represented by CAA.

About Gretchen Rubin

Gretchen Rubin is one of today’s most influential and thought-provoking observers of happiness and human nature. She’s known for her ability to convey complex ideas—from science to literature to stories from her own life—with levity and clarity. She’s the author of many bestselling books, such as The Happiness Project, Better Than Before, and The Four Tendencies, which have sold millions of copies in more than thirty languages. Her most recent book is Life in Five Senses. She’s also host of the popular podcast, Happier with Gretchen Rubin, and founder of award-winning Happier app, which helps people track their happiness-boosting habits. Gretchen Rubin has been interviewed by Oprah, eaten dinner with Nobel Prize-winner Daniel Kahneman, walked arm-in-arm with the Dalai Lama, had her work reported on in a medical journal, been written up in the New Yorker, and been an answer on Jeopardy! After starting her career in law, she realized she wanted to be a writer while she was clerking for Supreme Court Justice Sandra Day O’Connor. Raised in Kansas City, she lives in New York City with her family.

About Lemonada Media

Founded in 2019 by Jessica Cordova Kramer and Stephanie Wittels Wachs, Lemonada Media is an award-winning, independent, audio-first podcast network, with a mission to make life suck less. In 2024, The Hollywood Reporter named both Cordova Kramer and Wittels Wachs among the ‘The Most Powerful People in Podcasting.’ Lemonada has created hit original series including Wiser Than Me with Julia Louis-Dreyfus, which spent 29 days straight at #1 overall on the Apple Podcast charts and was named Apple’s 2023 Show of the Year; Blind Plea, which launched to #1 overall on the Apple Podcast charts; Fail Better with David Duchovny, which launched to #1 in Society & Culture on the Apple Podcast charts; The Pink House with Sam Smith which launched to #1 in Arts; Gracie award-winners Last Day, Believe Her and Choice Words with Samantha Bee, as well as Webby award-winners, Add to Cart with Kulap Vilaysack & SuChin Pak and BEING Trans. The company is also the creator of the audio reality™ podcast genre, and launched BEING Studios, where reality TV meets podcasting. In 2023, Lemonada partnered with Apple Books to launch The Lemonada Book Club -- a first-of-its-kind, free-to-join digital program that unites fans of nonfiction storytelling across books and podcasts. The network also recently announced Lemonada Books, a new imprint and co-development partnership with Gallery Books, a division of Simon & Schuster.